- Index hide1 As of today, Instagram is used by 1.2 billion users worldwide, making it one of the most popular social networks.2 Since its inception in 2010, the Meta platform has positioned itself as one of the most essential tools today for the broad community of photographers around the world.
Since its inception in 2010, the Meta platform has positioned itself as one of the most essential tools today for the broad community of photographers around the world.
TikTok, Instagram’s direct competition, already has close to two billion users globally.
After giving prominence to its Reels, in a kind of effort to want to look like TikTok, Instagram has now decided to return to its original base with photos as the main axis of its platform.
For some time there has been a kind of battle between Instagram and TikTok, which, apparently, the Chinese social network has been winning if we consider that, as of today, it already has close to two billion users, while the platform owned de Meta has just over a billion users.
Instagram was launched in 2010 and, in its early days, caused quite a stir worldwide; a social network that focused on one of the most deeply rooted hobbies in a large part of people: photography.
However, with the passage of time, the evolution of video began to generate even more attractive content for a society that calls itself more visual, which is why, currently, Platforms such as TikTok, YouTube and its “Shorts” section, and Snapchat are among the favorites of Internet users.
Given this, not long ago, Instagram decided to give its platform an important twist, giving much more prominence to its ReelsThis determination undoubtedly had to do with the fact of competing with TikTok, the social network for short videos that currently leads the market and that, according to some estimates, will continue to grow over the years. for which it is expected that, by 2024, it will exceed two billion users globally
Instagram regrets and returns prominence of the photos
Currently, there are more than four billion users on social networks, as reported by DataReportalof which just over a billion are attached to Instagram, a platform that, although it is true that it has lost popularity, has meant an important space for those who dedicate themselves to photography, both as a mere hobby or even as a hobby. like his profession.
Last year, in its desire to resemble TikTok, Instagram placed its Reels at the center of its platform, a reason that even led a group of users of the social network to rebel against the new parameters of the network. Goal Social; However, now, it seems that everything will return to normal.
And it is that, Adam Mosseri, head of Instagram, announced that the photos will return to their original role on Instagram, this, because, he says, the decision to prioritize the videos caused a negative effect.
“We focused too much on video in 2022 and basically showed too many videos and not enough photos,” he said. Mosseri through his own Instagram account.
This does not mean that the videos will disappear from the feed, but that they will be a complement to the photographs, giving a greater balance to both the content of professional photographers and content creators, who are the ones who, in general, use Reels. .
“We have undeniably upset a number of photographers. That is why I want to make it clear that, although we are giving more importance to the video, we continue to value the photographs and these will always be an important part of Instagram, “said Mosseri.
Undoubtedly, the competition with TikTok is not exclusive to Instagram, but YouTube has even begun to give an important role to its Shorts section, a short video platform that, according to what the company announced, conglomerates one billion of monthly users.