One of the trends that will remain in force this 2023 without a doubt are the Instagram Reels, since they arrived to revolutionize the content. Currently, Reels have a reach of 12 times more than a fixed post with photography.
Thanks to the results that Instagram Reels have had, continuing to use them in the pharmaceutical industry will make it much easier for the health consumer, generating a greater possibility of attracting new consumers.
One of the most important advantages that Instagram Reels have is that there is the possibility of generating a wide variety of content, for example:
– Show a product and its benefits
– Share valuable and informative content depending on the area of specialization
– Talk about the values of any brand
– Make the teams that are part of any company known
– Solve frequently asked questions
– Presentation of a medical space
– Explanation of treatments or diseases
– Commemoration of some world day
This is just a little of everything that can be done, however, there are other points to consider:
1. Be attentive to the trends of the moment to increase the reach. This means that we must investigate, for example, the music that is current or use a filter in a creative way.
2. Have a very active profile on Instagram.
3. Take into account a maximum duration of 60 seconds.
It must be taken into account that the video format is one of the preferred ones by the majority of Internet users, which is why it is more successful in digital marketing strategies. The way in which this can be taken advantage of is taking into account the quality of the videos that are intended to be uploaded as Reels, but also the formats so that they adapt to the application.
Health is an area that continues to adapt to new formats, so we must highlight the quality of image, sound and interesting content to engage the consumer and always work on the emotional factor to promote health from the user’s most experiential and personal aspect. .
Sources:
– Digital Marketing Trends and Predictions 2023
– COM Health
