The majority of Instagram users are women.
Instagram has 700 million active users.
Instagram has a preference for accounts that stand out for having an attractive aesthetic, allowing them to have a greater reach on the platform.
This social network is the favorite of many, since it is mainly visual, it allows you to have a panorama at a glance of photographs, which speak a lot about the user’s personality, in just a few seconds you can notice certain characteristics of a person, you can It mainly evaluates the concept it has, on this platform you can choose a theme such as photography, travel, landscapes or fashion photos among other things, this immediate information allows users to discover the type of accounts that interest them the most.
In instagramjust like on TikTok, the majority of users are women, 28 million are men and 32 million are women.
Worldwide, this platform has 700 million monthly active users, making it ideal for creating marketing campaigns, in fact, 70 percent of the hashtags found on Instagram were created by some brands in order to promote your product or service, since hashtags show the keyword of what someone might be looking for, in this way the opportunity is given for anyone to discover something, simply by searching for the keyword phrase.
Instagram provides greater reach to accounts that take care of their aesthetics
As previously mentioned, the concept of Instagram is mainly visual, so practically to succeed in this social network, you need to take care of the aesthetics, since if you comply with its characteristics, you will get a greater reach, this is one of the notable differences compared to TikTok, since this platform does not look so much for aesthetics, its objective is to promote accounts that have constant interaction with a video, or that comply with entertaining people.
If you are looking to grow in your Instagram account, it is best to start planning quality aesthetic content so that you get an attractive feed, the main thing for this is to get photos with high resolution and that show an attractive quality, this can be achieved with a photographic camera professional, which you could use at any time to capture your trip, your outfit or some landscapes, the Canon brand is characterized by offering high-quality professional photos.
$12,839It is ideal to invest in the necessary tools that are needed to offer quality content, especially if you have a business or try to promote your brand, since Instagram is very selective to help promote an account, the main objective is that the content you offer is differentiate from others.
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