Instagram Stories have marked a before and after within the social network. These offer a much closer interaction between users than a regular publication.
Goodbye to the “slide up”
Probably, if you use the social network of photos, you have noticed that those verified accounts or with more than 10,000 followersThey can put links, so that by sliding, it takes you to a web page.
This functionality is very useful for influencers, since as we said, not just anyone can have it, but Instagram has proposed to improve the links through the stickers.
As they count in TheVerge, the company has been testing new stickers since June, much more striking and visual, than making swipe up. In fact, the well-known “slide up” has death date: August 30th.
How the new stickers with link work
This sticker respects the operation of current stickers, that is, pTo access the link you will have to click on it, as is currently the case with a certain location or when mentioning another user. In fact, in the app it already shows a warning to users that the swipe up will die soon.
Thus links take more prominence, so much so, that Instagram itself has responded to The Verge, that you are evaluating whether to bring this functionality to more users, perhaps even the general public.
The company talks about a change that is done so that everything is much better integrated within the social network, making the link part of the Stories and not outside of them.