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Instagram currently has an accumulated 1.2 billion users globally and is one of Meta’s strong cards.
Instagram would be planning to launch its own payment verification, although it is not known how much it would cost the user.
According to recent information, Instagram could follow in the footsteps of Twitter and start charging for account verification, that is, for getting the much-coveted blue badge.
The universe of social networks is very different today, compared to what happened 10 years ago, a moment in history in which smartphones were not as important as they are today.
To mention an example, Instagram was launched in the year 2010 as a photo platform that, to tell the truth, began to attract the attention of a large number of users.; However, over the years, the social network, now owned by Meta, evolved as the market demanded.
Day by day, with a cumulative 1.2 billion users worldwide, we are talking about a very broad platform for photography, video and, above all, a developer of high-impact content as to influencer marketing.
In this sense, let us remember that, currently, TikTok and Instagram are the social networks that have positioned themselves the most in a context in which content creators and/or influencers They are already part of the strategies of the brands in order to reach a new wave of consumers.
In accordance with The State of the Influencer Marketing studyin 2021, one of the peak years of the pandemic, both the Meta social network and the one developed by ByteDance were the ones that generated the most revenue from the marketing of influencerswhich is why, in this context, we are talking about two highly important spaces.
Instagram, like Twitter, could charge for account verification
As it is well known, The name of Twitter began to position itself in the controversy since the magnate, CEO of Tesla, Elon Muskwas made with the purchase of the social network, announcing one of the changes that generated the most discussion among Internet users: the charge for verified accounts, that is, for obtaining the famous blue badge.
As a result, the famous “bird social network” began to plummet, a crisis that even worsened with the announcement of the dismissal of a large number of employees, this, as one of the many movements made from the arrival of Elon Musk.
Now, Instagram seems that it could follow in the footsteps of Twitter, since, according to information that it publishes TechCrunch, Meta’s social network could launch a payment verification. This means that those users who wish to obtain the blue badge would have to pay an amount.
Although this information has not been confirmed, the news was also leaked through Alessandro’s Twitter account, a software developer who has already released various updates on social networks.
“Instagram is working on a subscription plan that includes the blue badge”Paluzzi wrote on his Twitter.
#instagram is working on a subscription plan which includes the blue badge?
— Alessandro Paluzzi (@alex193a) February 2, 2023
The idea, according to what is reported, has to do with an Instagram strategy to monetize, in addition to making the verification process easier for users, although it would only be necessary to know who would be willing to pay for it, as it happens with Twitter.
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