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the industry of influencers It has a value of 13 thousand 800 million dollars.
Mexico is the third country in Latin America with the largest number of content creators.
Instagram has more than 500 million daily active users.
With technology and social networks the world has changed, that is why new strategies have emerged even in the world of advertising. A new study of Insider Intelligence explained that Instagram is the star social network of influencer marketing all over the world.
The influencer marketing It is a novel marketing strategy that consists of achieving a series of collaborative links between brands and companies and those people with great visibility and prominence on the Internet, known as influencers‘.
Given that definition, influencers have grown throughout the world to the point of becoming a very strong industry on a global level, where according to a report by Influencer Marketing Hub, this industry has a market value that has doubled since 2019, standing at around 13.8 billion US dollars.
Likewise, the same Marketing HUB study detailed that Mexico is the third country in Latin America with the highest number of influencersregistering about 400 thousand, behind Brazil and Argentina.
According to a study by Insider Intelligence, Instagram is the leading social network in the world. influencer marketing.
The study detailed that the brands will invest two thousand 230 million dollars in the influencer marketing on Instagram, while only $774.8 million on TikTok.
For its part, in the YouTube social network, it will receive an investment of 948 million dollars in the arena of influencer marketing Y Facebook about 739 million dollars of revenue.
In that sense, the Insider Intelligence report estimates that 74.5 percent of the brands will bet this year on the influencer marketing in United States.
“TikTok is fueling its popularity in the area of influencer marketing, but it is still a long way from Instagram in terms of investment and adoption by brands,” explains Jasmine Enberg, principal analyst at Insider Intelligence.
“This is due in part to the higher prices creators charge for their services on Instagram and also to the wide variety of formats offered on this social network, most of which are ‘shoppable’. However, Instagram is trying to be more like TikTok to attract smaller creators. This is key for Instagram to retain its leadership in influencer marketing, especially at a time when many creators boast follower numbers that rival those of Instagram and YouTube.” Enberg adds.
There are many brands that invest money in developing this type of strategy in this industry, such as the clothing brand Shein, which has an account on the social network that registers 662 thousand 416 followers and it is a profile where they share all the content who create their influencers.
Likewise, another successful example that has taken good advantage of this strategy is Estée Lauder, which has an Instagram account that registers 76.3 million followers.
In conclusion, this type of strategy will continue to be preferred by brands around the world, since social networks have a strong reach.
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