One of the most important issues, without a doubt, to reflect on is the use of AI; in the different applications and technological platforms, this week I was paying attention to the fact that Instagram had already put in the United States the function of an Artificial Intelligence (AI) tool, created by the external company Yoti, which estimates the age of the user from a scan of your face.
The tool is based on sending a video, selfieduring the creation of the account in which machine learning is used to estimate the age of a person from some facial signs, to estimate the age of a person, although even the company itself has said that it does not know what those signs are specifically.
Questions arise again regarding the certainty of privacy, not in data management, now but in image, and regarding the very use that is being given to this system.
We see the news where this information is spread and Instagram itself claims to have gaps in the identification of identities, in terms of age, they report that Yoti technology has already been reviewed in Germany and the United Kingdom, but that does not give the certainty of the use of the image they now make of our face and fingerprint.
It is still not clear to Instagram, let’s not forget, it belongs to Facebook, to Meta, how the system will be implemented within Instagram and also the way in which users do not cheat the technology, since there is always the possibility that users under the age request the help of someone older to pass the test. But in this part we say: What do users earn by giving their photo? How are the consequences of crimes such as identity theft being measured? And invasion of privacy?
The reflection is that before getting excited about a new application on our phones, we think about the benefits, but also what real effects it can bring us, considering that none of these platforms is recognized for taking care of the personal data and privacy of its users, quite the opposite. . Not to mention the crimes that Instagram could fall into from misusing images of minors. I always tell my clients, or in the conferences I give: we must be aware that organized crime earns millions daily by being in all the activities of the virtual world, someone always watches us on the internet, if we use social networks more responsibly and being aware that we are immersed in navigating a world where many observe us, such as companies, other platforms and criminals, perhaps we are more aware of not giving out our personal data and our image now, so easily.