In reality, the transformation implies a relevant change in the business strategy and in how it operates. Otherwise, it is just an improvement or an adaptation to the changes generated by the business environment, which has done its part to force change for us.
In this sense, there is no doubt that organizations have been transformed as a result of the pandemic. New technologies and the emergence of fully digital companies are pressing entities established before COVID-19 to adopt digitization in their processes as soon as possible and serve their customers in a more agile, productive and profitable way.
However, the implementation of technological tools is not enough, since these are available to practically everyone. What makes the difference is innovation, that is, the creative human spirit capable of selecting the right technologies for the business, making them solve challenges that previously seemed impossible to solve.
This is because digital transformation is more human than technological. The technology is there, always available and increasingly accessible; however, if it does not have innovation, it will lead to the “robotization” of reality or, what is the same, to inefficiency multiplied by a thousand.
Thus, transformation must be driven by innovation, a practice known as digital innovation. In this process, the opportunity arises to create, promote and nurture the capacity for invention, but also that of resilience.
It can happen, contradictorily, that it is success that limits a company, since there are policies to comply with (sometimes obsolete); hierarchies that assume the collaborator as a simple executor of brilliant ideas; fear of failing, among other aspects that limit growth. To this is added the stress that is installed in the corporate environment when an organization is asked to generate innovation.
The ability to innovate, in addition to being necessary, stimulates the creativity that allows facing the business challenges, increasing the level of commitment of the collaborators, who immediately feel that they contribute to the creation of a new face of the company, one that is characterized by be more efficient, friendly to the environment and, of course, more humane.