The first campaign was implemented with Ruinart in France. In this way, UNESCO had its own campaign in Europe to celebrate the 50th anniversary of the Man and the Biosphere program.
Miami, April 18, 2022, Teads, the global digital advertising platform that encompasses the world’s leading publishers, today announced the launch of its new non-profit advertising program: “Teads Care”.
With a legacy and constant commitment to quality journalism and responsible advertising, Teads goes one step further in supporting the Corporate Social Responsibility (CSR) initiatives of brands, which now through “Teads Care”, will be able to directly support companies. associations and NGOs of your choice through free media for your own advertising campaigns.
“Teads Care” works in two ways: both through donation matching and creative optimization. As a first step the advertiser indicates which organization and cause they want to support, once this is determined, 5% of the campaign budget is allocated to the NGO in the form of free media and this will then be matched by Teads. For example, for a $100,000 campaign, the nonprofit will receive a total of $10,000 ($5,000 from advertiser and $5,000 from Teads) in free media in Teads premium publisher inventory through the Teads Ad Manager buying platform. .
The remainder of the advertiser’s campaign will be delivered within a custom “Teads Care” ad format (display or video), optimized by Teads Studio to highlight the cause and generate more awareness of the association.
This powerful combination of free media within Teads’ hottest formats at the heart of premium editorial content, and with bespoke creative adaptation, will be an accelerator of benefits to the chosen organization. Teads Care will look to drive brand and media KPIs to drive campaign success for both the advertiser and the association.
“It is very gratifying to see how what was a project to be completed a few months ago has now taken shape and is a reality. Teads Care is a true reflection of one of the key premises of Teads: promoting responsible and purposeful advertising practices, something essential when contributing reliably at a social level. We are delighted to share this initiative and launch it together with our partners and brands to continue building together a new paradigm in advertising”, said Eric Tourtel, CEO of Teads Latin America.
Click on the following links to find examples of the different formats for the organization and the Mark.