In 2022, TikTok generated application revenue of around 757.61 thousand dollars in Mexico.
TikTok is expected to reach around 173.3 million users by 2025.
In 2020, TikTok was one of the most downloaded applications in the world, there were at least 2 billion.
A user of TikTok ingested a Trident chewing gum wrapper to check if it was edible, this generated curiosity among some Internet users who wanted to try it, so the brand was able to position itself since it was part of the digital conversation.
The impact that TikTok generates
It is well known that the social networks and especially TikTok It is the best tool to promote a product or service, many companies have used this platform in order to boost their brandalthough some users have also promoted a product without realizing it, because what really sells best is the content organicWell, this one doesn’t look like the tedious ones advertisements which are normally displayed. In fact to the content creators it has been recommended that when announcing any productshow it as something that is part of your day and not as an advertisement as such, because normally if Internet users discover that you want to sell them something, they immediately lose interest.
TikTok It is a very popular platform today, it is also one of the applications that has been downloaded the most in the world basically in recent years, during the pandemic it was one of the most downloaded and gained impressive popularity, thus achieving positioning up to today.
According to Statista estimates, in the second quarter of 2022, TikTok generated revenue from applications of around 757.61 thousand dollars in Mexico. It is the second highest value registered so far, only below the 831.32 thousand dollars of the first quarter of this year. TikTok has the fastest usage growth rate compared to other social platforms in Latin America and it is expected to reach around 173.3 million users by 2025.
Ingests Trident gum wrapper and brand positions itself
A user of TikTok known as “rafael_silva2k”became very popular on said platform because he found out precisely on TikTok that the Trident gum wrapper is edible, since said brand allegedly reported that the wrapper is made of rice, so he decided to check if this was true and proceeded to buy these gums and then eat the wrapper, finally corroborating that it was true.
This video reached 3.2 million views and several people were interested in also checking if this was true, so that in this way he was able to position the brand, not only getting it to enter the digital conversation, but also promoting that people I bought it.
@pony <3” HAHAHAHAHAH let me run for a few”.
@Natalia Montero C: “Finally they give the importance it should to the “Trident” brand. The information about edible paper has been out for years and nobody thought it was relevant”.
@Gibran Norzagaray: “Buy the gum, read the box and if it says rice paper it’s true”.
Although there were also those who said that this was false and that Trident never made that statement, in addition to criticizing him.
@davidmartinez17510: “It is false. Trident has not made such a statement.”
@Nahomi González: “Trident has never said that and no, they are not made of rice paper, they said the same thing with the cupcakes and it is false.
@rafael_silva2k Replying to @Judith Revuelta is real net! Haha #trident #rafael_silva2k #fyp #for you #information #informationthatcures ♬ original sound – Rafael Silva
Several people are curious to put this into practice, but the reality is that it is advisable not to try the rumors or challenges that are shown on social networks, especially with food since this could cause toxicity in certain people, it is best to investigate very well about something, before trying it, because in this case there is nothing specific and the brand has not given details about this case.
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