With the advent of social media the influencers and content creators knew how to earn their place as a more than effective means of communication. In that context, what would happen if we turned the employee into influencer?
The social employee advocacytransforms employees into influencers or influencer employeestraining them so that they are the ones who recommend and speak for the brand or company.
For this reason, training the employee on what they can contribute as a collaborator to the company and vice versa, enhancing their personal brand and monitoring how it impacts on social networks, has become a key communication strategy for companies.
It’s an alliance win-win since, on the one hand, collaborators will be happy to tell how they add value from their work space and what their company does and, on the other hand, organizations strengthen their positioning in terms of brand image by adopting a strategy of employee centric that fosters fluid communication, innovation and the purpose that runs through the entire organization.
There is no doubt that an internal prescriber contributes to the strengthening of the corporate culture by feeling part of the company, but also provides a value that goes further because it aims to retain collaborators, achieve greater credibility, attract and maintain talent in the company. , and all this because ultimately an employee is the most reliable source for information about a brand or organization.
The need to promote this figure comes from the fact that people believe more in what employees can say about the company than in what it communicates through its corporate channels.
In short, it is about the employee being the ambassador of the brand because he knows much more about the company, its products or services in relation to the influencers traditional people who are hired to talk about the brand. Beyond that, obviously, everything will depend on the communication objectives that are sought to be achieved with the action.
That is why the question here is not focused on whether or not it is necessary to carry out actions with influencers but, as I always say, what it is about is finding the right profile and one that is aligned with the brand’s values. Because, finally, any action in favor of communicating a company’s message will be well received if it is done strategically, consciously and responsibly.
As the phrase says “advertising is to speak well of oneself and public relations is to get others to speak well of us”, then if companies are made by people, this is the time to ride the wave and understand that the collaborator will always be the best ally to talk about your brand or company.