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The role of influencers has grown today and in the middle of this exercise an important reference of the value that exists in the market among these personalities has been consolidated.
Within social networks, various businessmen have denounced their terrible experiences with influencers.
Bad practices in communication within social networks show the need to regulate what happens in this scenario as soon as possible.
The threat of losing her account, due to a call from the influencer whom she paid for promotion, led a businesswoman to desist from exposing the scam to which she was subjected, when she asked a network celebrity to promote her brand.
The fact adds to other complaints, where designers realize how they are victims of a kind of theft, since the garments lent to influencers for events are never returned.
Given this series of inconsistencies, it is important to note the challenge that brands have today in being able to communicate correctly to audiences with the help of influencers and how important it is to regulate this activity, due to the perversion into which they have fallen various accounts and the unfair behavior in which the network platforms act, re-victimizing the affected accounts.
@eduardoblassmexico what do you think happened? #eduardoblass ♬ original sound – Eduardo Blass
Influencers are “cyberdecanes”
businesswoman Fernanda Gotte made an interesting claim tiktok, where he argued why influencers should be known as “cyberdecanes”.
According to the woman, she invested 6 thousand pesos in a pattern with an influencer at the beginning of the health contingency in 2020, so that she would promote the brand she owns.
The woman assures that because of the favoritism she had for her, she was sure that the guideline on social networks had to be with her, so she asked for a quote through her manager, where she chose a package where she only published stories, this from a long list of proposals based on which the influencer works.
The option you chose consisted of stories, without the need to receive your product. The chosen option consisted of a single story that was reposted for two weeks and later, he assures that he received a form asking him to give details of everything that he needed to be mentioned in the networks of this personality.
“Literally if you realize the influencers are cyber hostesses or cyber actresses, whatever you want to call them”, he lashed out in his criticism where he accepted that after the payment the period of time in which the publications would be carried out was not fulfilled.
@fernandargotte Story time: one of the most famous influencers in Monterrey stole $6,000 pesos from me #monterrey #influencers #for you #storytime ♬ Monkeys Spinning Monkeys – Kevin MacLeod & Kevin The Monkey
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