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It is estimated that, in the US, the application was downloaded 656 million times in 2021.
41 percent of TikTok users are between the ages of 16 and 24.
By 2022, it was reported that on average TikTok users spend 52 minutes a day on the app.
Social networks have become the best form of communication for people at this time, which is why several viral stories emerge in these spaces. This is the case of an influencer who reported that his house was robbed and he documented on TikTok the authorities’ investigation of his case.
Influencers have become one of the most important and well-known figures in the world, where brands and companies are joining this new economy of content creators.
In marketing, we know the marketing of influencerswhich is a novel marketing strategy that consists of achieving a series of collaboration links between brands, companies and those people with great visibility and prominence on the internet.
In this sense, according to data from HypeAuditor, the influencers Virtual influencers get three times more engagement than human influencers. While in 2018 it then had a value of 4.6 billion dollars, and now it is expected to grow at a rate of 26 percent by 2025.
Likewise, one of the platforms most used by influencers is TikTok, which according to reports by ByteDance Ltd, the platform has more than one thousand fifty-one million monthly active users (MAUs).
An influencer was the victim of the robbery
As a way of showing the reality of insecurity in some parts of Mexico, the tiktoker and influencers Mauricio ‘Mau’ Lopez, He recounted in a video on the social network that he suffered a robbery at his second residence.
As mentioned by the influencersthe authorities notified the young man and his family that some thieves had broken into his house on the beach.
Among all that he documented, the influencer recorded and published the complete sequence on TikTok, since he received the police notice until he entered the home to find evidence on the case.
@maulopezzzthe tracks of the cart lead us to the thief 😰♬ Creepy and simple horror background music(1070744) – howlingindicator
In the recording you can see that the thieves had left the light on in one of the rooms of the house and they also found footprints in the sand on the beach that those responsible for the crime could have left dragging a kind of cart where they would have kept the stolen items.
It could be known that the thieves they took a television and cash from the safe.
To date, the influencers has not shared more about the case, but he promised to have a third part, since his followers ask him to update the story.
@maulopezzzI delete it tiktok 😰♬ Creepy and simple horror background music(1070744) – howlingindicator
His recordings have more than 2.5 million views, and thousands of comments where Internet users show their support for being a victim of crime.
@maulopezzzI can’t believe how there are people like that
♬ Creepy and simple horror background music(1070744) – howlingindicator
There are many stories that They go viral on all social networks, which have to do with influencers or content creatorssuch as the case of a Mexican startup that shared in a video how a well-known tiktoker scammed her, so she decided to document the entire case and share it before the digital pulse.
And this is how social networks have become a essential tool for everyone, so brands and companies are the main users of these spaces.
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