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Figures from the National Survey of Occupation and Employment, STPS-INEGI warn that more than 162 thousand marketers are employed in Mexico.
The number of professionals counted by the STPS-INEGI accounts for the number of strategists who make use of influencers.
within the projections of HypeAuditor The main categories in which influencers work in Mexico are noted.
The technical career of influencer is a new academic option, which has led to criticism in networks against a high school that offers this option in Mexico.
Open specialties in controversial areas such as a technical career in influencer It points out the numbers of professionals who have consolidated around this activity, due to the demand they make of these personalities.
The latest projection in this regard indicates that the number of advertisers and marketers in Mexico is 162 thousand 979 professionalsbased on the National Survey of Occupation and Employment, STPS-INEGI.
Faced with this labor universe, talent management scales and now there are options such as a technical career in influencer, which today represents this expansion of communication in new specialties, just as before it was patented with careers in speech or driving. of TVnow talking through social networks is an activity that is motivating careers in their development.
With these guidelines in the scenario, one element remains to be considered and it is the way in which academic units take advantage of this wave, in that in the face of an apparent professionalization of communication in networks, the opportunity to hit a profile of interest is greater. networking.
Influencer technical career
Being an influencer has been established as a model, which seems to give users an opportunity in networks that capitalize on this activity, however, the success of these personalities is not a guarantee that new formulas can be consolidated in the market.
Faced with these challenges, the idea of seeing a career as a technician in influencer in a school in Puebla called Greenfield School reveals the interest that the academy places on new trends in talent management and where the attention of students is also directed, as well as the training of academics specialized in these activities.
High school with influencer technical career 😮😮😮😮😨😨😨😱😱😱 pic.twitter.com/zAS4H5pc66
– Sergio Lionel (@Sergiio_Che) August 29, 2022
As in this case, we see interesting references, such as the one that occurred in the Bircham International Universitylaunching his bachelor’s degree in influencer marketing.
In a study which was carried out by AXONMarketing & Communicationsthe firm found that the main reason among influencers to lose followers was that the 75 percent of network users considered what they saw as very low quality content, while a 14 percent stopped following influencers, due to the amount of content they generated.
Network communication has professionalized the activities carried out in this segment and with this it seems to innovate in the way in which users take an increasingly active role.now generating content and it is natural on these platforms, since the ecosystem on which they base their business is after attracting new story generators, as a measure to maintain the offer in the digital media market.
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