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The term influencer marketing is not well known, as it consists of achieving a collaboration between an influencer, the brand and the companies.
Data from Mediakix, 48 percent of marketers who have chosen to do influencer marketing, have mentioned that the return on income has been greater than in other channels.
Influencers have shown their importance in current marketing strategies and will continue to set the tone for 2022.
The term influencer marketing is not well known, as it consists of achieving a collaboration between an influencer, the brand and the companies, in order for them to promote their products, services, among other objectives. Experts assure that this strategy can be beneficial for both the personality and the brand, however, influencer marketing is chosen thanks to its charisma and virality in social networks and having more presence in these.
According to data from Mediakix, 48 percent of marketers who have opted for influencer marketing, They have mentioned that the return on income has been higher than in other channels and 41 percent indicate that the return is similar, so it could be said that the majority is in favor of carrying out this type of strategy.
Likewise, a survey conducted by Influencer Marketing Hub, in 2019, shows that 63 percent of the people who opted for influencer marketing strategies plan to increase their budget on these campaigns due to their positive results.
Webinar: Influencer Marketing 2022 trends that will dominate the new year
The Merca 2.0 team presents this webinar given by Ismael El-Qudsi, Co-founder and CEO of SocialPubi, who explains to us about the trends that will dominate 2022 in the Influencer Marketing area.
The expert has more than 20 years of experience in executive positions as head of CEOs and social media at JAVA and project director for Microsoft, he is a collaborator for Forbes USA.
Taking into account the importance of influencer marketing today, in this Webinar We will be told a tour of some social networks such as TikTok, the rise of Social Commerce and micro-influencers.