- Index hide2 Mexico is the third country in Latin America with the largest number of creators of social media content.3 30 percent of Mexicans have purchased an item as a direct result of seeing it advertised by a influencer.
The value of the industry influencers obtained in 13 thousand 800 million dollars, in 2021,
30 percent of Mexicans have purchased an item as a direct result of seeing it advertised by a influencer.
The influencer , Yeri MUA, accused to the National Electoral Institute (INE) for mistreatment upon receiving her identification, noting that her photograph did not look anything like her. Accusing the institution of discrimination and “envy” just for being pretty.
Seconds later, the influencer She explained that despite having an appointment and having arrived on time, the woman who received her at the entrance to the INE offices forced her to move her truck from one place to a specific area where the “sun was giving direct”, in addition to insisting that she form in line.
The influencers they have grown throughout the world to the point of becoming a very strong global industry. In that sense, the influencers Beauty salons have been gaining more and more followers on social media as people love to watch their posts and videos to learn new tips on makeup, hairstyles and different products. Before that taking advantage of its success on-line many beauty influencer and influencers makeup companies have also launched beauty brands.
These figures that are dedicated to creating this type of content are called beauty influencers Y are people who promote beauty products to their followers on social networks, where several influencers beauty companies partner with big brands or launch their own product lines.
According to a report from Influencer Marketing Hub this industry has a market value that has doubled since 2019, standing at around 13.8 billion US dollars.
Also, according to the macro-survey Statista Global Consumer Survey , 30 percent of the people interviewed in Mexico claimed to have bought an item as a direct result of seeing it advertised by a influencer or famous . This type of case is usually reflected in the recommendations of beauty influencers and the various products and brands that exist for makeup.
YERI CASE MUA
According to El Universal, in this specific case, after she recounted her bad experience outside the INE offices, she explained that after entering the service module, the person in charge attended her reluctantly but after Yeri received her INE, she got the real surprise.
“When I look at my INE my pin** day was ruined with this ID, seriously with this photo I think they edited it to make me look that bad, because I don’t look that ugly, I’ll be whatever I am, but not ugly soy. See the misery of the photo he took of me, “he explained.
Yeri assured that the INE workers they chose the photograph to make it look bad since she had previously selected the photo that she wanted to appear on her official identification during her photo taking.
In this sense, social networks have become a space to denounce and viralize cases, where many managed to monetize large amounts with this type of content.
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