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One of the reasons why consumers go to a physical point of sale is that they get the products at the moment and another, because they can touch them and choose the one that most interests them.
The supermarket has great protagonists such as Walmart or Bodega Aurrera, due to the volume of sales that they concentrate in the country.
In the face of inflation, consumer spending is more reserved, as various studies agree.
Eliud HernandezMexico Country Manager of Justspeak in this exclusive interview with Merca2.0about the new supermarket formats, inflation and the opening of the market to new consumer habits, in a country where brands such as Bodega Aurrerá is the most valuable in the retail sales segment in Mexico, adding up to 5,419 million dollars, according to a projection of Brandz – Top 50 most valuable Latin American brands 2020*.
With the inflationary agreement, consumers win, but we have tried to support the economy of Mexican families from before.
Merca2.0 – After the inflationary agreement, do you see an impact and of what kind, based on your operations?
Eliud Hernández – In our operations, no. Right, being a 100 percent digital supermarket, fortunately we can ensure that it is a much cheaper option versus going to the supermarket.
Regardless of the agreement, we never charge service costs, we always offer Mexicans a free shipping option with low minimum orders and we monitor prices every day so that it comes out the same as traditional supermarkets. Only here you don’t spend money to go to the store.
With the inflationary agreement, consumers win, but we have tried to support the economy of Mexican families from before.
Merca2.0 – What does the Mexican consumer consume more in a digital supermarket, during this inflation?
EH – We can proudly boast that the top 20 best-selling products at Jüsto are: fruits, vegetables and bulk. During inflation what we have seen is a greater behavior towards seeking our promotions and discounts; Mexican consumers are comparing more and looking for the best option, quality and price for their family.
Merca2.0 – Before and after, are they registered as Jüsto, being a pure player In the supermarket segment, has the lifestyle of recurring consumers changed?
As I mentioned before, we are the only supermarket that sells more fresh products than any other product, and look, we have a catalog of seven thousand products. We are convinced that people’s health is the most important thing, which is why we offer fruits and vegetables at a better price and quality than any other supermarket because they come directly from the field and from the producer.