The foreign media in Mexico is the leader in audience reach, according to a study by Kantar Ibope Media. The projection noted that a 93 percent of Mexicans said they had been exposed to outside media, while one 82 percent used the internet. The 68 percent watched open television and a 29 percent listened to the radio
IMU Group has made the publicity perceived by pedestrians a space for innovation, ethics and profitability in Mexico, consolidating street furniture in its mass communication strategy, with which it markets spaces, in order to offer its members profitable points of innovation, which comply with at all times with ethics oriented to the welfare of the community.
To fulfill these services, IMU Group it never gives in to its promise, to be a highly productive company with high human quality, on which its leadership is based, with services that establish a maxim: to make better cities.
There are very important parameters of investment in media and entertainment among the world’s big cities. This measurement was carried out PwC and placed the city of New York as the capital with the most income from these concepts, by hitting more than 23 billion dollars.
The example of New York, which has flagship places like Times Square, where we have seen the activations in oooh that surprise by the contents that they show, ask little of the furniture that Grupo IMU provides in the urban space, with real solutions in outdoor environments.
IMPACT WITH INTEGRITY
Given investment patterns in outdoor advertising, there are ideals for brands that seek to guide their messages to the pedestrian, contrasting even with what first world countries do not do, but Mexico does, which is to link brands with the consumer, through of urban furniture, so they not only communicate, they value the person and activism in their environment.
To support this comparison, we start from figures that the FAW projected in Germany, one of the nations with the most solid economies at an international level and where the consumption capacity is optimal. In that country, according to a study projected by the FAW, the main OOH channels are billboards, illuminated posters in points of cities and building columns, which are used for advertising.
In Mexico, IMU Group impacts consumers by achieving changes in their environment through advertising spaces on public roads, traditional and digital bus stops; traditional columns, digital billboards, kiosks, under bridges and pedestrian bridges.
In addition to this offer, it has video walls (frequency circuits) at the Mexico City Airport, in addition to other channels such as posters, backlights and luggage transfer carts, all with the best measurement results, since with 20 years of experience in outdoor advertising and the knowledge of the audiences, which allows adapting the client’s strategies to new options and different coverage and scope alternatives.
IMPOSSIBLE NOT TO BE SEEN WITH IMU GROUP
By investing in the middle with coverage that only IMU Group guarantees; it becomes impossible not to be seen by the Mexican consumer. Being even in the most remote places of the main cities of the country, brands can only expect great coverage, with mobile reach extended services and WiFi, which elevate the communication experience.
There is a study titled “Global Content Marketing Futures” and in this one a toral point for the business of the oooh in Mexico and it is that in this investigation the most effective uses of content in advertising for advertisers, media owners and agencies were discovered.
In brand engagement, it was the advertisers who voted the most for this objective, as well as in building awareness with a 41 and 20 percent preferences, respectively. Most media owners 34 percentvoted for the goal of leading to leadership and the majority of agencies, 35 percent, voted for the goal of changing perception.
The mission outlined by each of those responsible for outdoor advertising has in mind IMU Group an indispensable ally to achieve the goal, for unique qualities, a mastery of mobility, with circuits strategically prepared to impact the public of the brands.
To transcend in the mind of the consumer, who lives the urban experience of IMU Groupa campaign segmentation process is carried out by area, points of interest and NSE.
All this allows you to take your message to motorists, transport users, pedestrians, cyclists and the best: OOH coverage with a single provider.
After difficult years that Mexico and the entire world experienced due to the pandemic, Grupo IMU expanded its product portfolio, consolidating the company’s sales and its commitment to citizens, to have sites that improve urban spaces and their connectivity. , with the innovation in providing services of Wifi in more than a thousand bus stops in Mexico City, Guadalajara and Monterrey. Secondly, IMUTRACKING is a product that extends the impact of commercial messages to the cell phones of people who physically pass through one of the active campaigns on the furniture of IMU group.
“ITS OPERATIONS TEAM IS IN CHARGE OF RAISING THE GUIDELINES ON TIME AND THE COMMERCIAL TEAM SOLVES 24/7 ANY INCIDENTS THAT MAY ARISE THROUGHOUT THE CAMPAIGN” ARMANDO SOTO, UTEG UNIVERSITY”
GUIDE RESULTS IN OOH
With the possibility of offering 100 percent measurable campaigns and activating your brand in 100 percent legal spaces, IMU Group guarantees the development of creative ideas, with certifications that support it.
The ESR distinction was obtained thanks to various social responsibility programs such as IMU Recicla: an initiative in which, through used battery collection columns, the collection of more than 1.2 thousand tons of batteries has been achieved.
In order for you to check the results of your campaign, the geobehavior and mobility analysis tools that Grupo IMU has to measure its impact where it has a presence, has formalized fundamental channels for your guidelines in Outdoor Advertising (OOH), Airport, Digital Circuits, Mobile + OOH, WIFI + OOH and advertising in Shopping Centers. All this helps to improve your strategic decision-making and give your marketing department greater organization in its campaign planning.
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