- There are more and more doctors and nurses who are entering social networks with the aim of offering true content on health.
- The Center for Research and Update in Health Sciences of the IMSS had the initiative to invite influencers as speakers.
- The historical event occurred within the National Congress of Nursing Specialties held in San Cristóbal de las Casas, Chiapas.
The explosion of the internet has generated a total transformation in all areas. From the media to health are now different. One of the consequences has been the appearance of the so-called influencers and even a group was chosen by the Mexican Institute of Social Security (IMSS) to give a Medical Congress.
All part of the importance of social networks in today’s world. Until a few years ago they were an alternative but now they are a must for anyone with aspirations to grow.
What is an influencer?
In its simplest definition, it is a person with a permanent presence in digital media. Due to his constant postings they have managed accumulate millions of followers and have a strong influence on others. For the same reason, companies use them to advertise a product or service.
Naturally celebrities like Actors, actresses and athletes are the ones who gather the most followers in the digital world. Although there are also other types of people who were born on social networks and managed to explode there.
Within this second category are the people who make videos that accumulate millions of views. His ease with words, charisma and other elements make others see themselves reflected.
Influencers are speakers at an IMSS Congress
All of the above serves as a context for an initiative of the Center for Research and Update in Health Sciences (CIACS) of the IMSS. As its name indicates, it is in charge of offering tools to health professionals to increase their knowledge.
@my_nurse National Congress of Specialties in Nursing!! #Nursing #nurse #nurse #nursing #congress #presentation
Among his most recent activities, he organized the National Congress of Nursing Specialties in San Cristobal de las Casas, Chiapas. One of the presentations was entitled Viral Nursing and was led by digital content creators who are also health professionals.
In this sense, those chosen were representatives of the main social networks of the moment. The user came from TikTok @TheNurseMEMEra; from Instagram was My Nurse on Duty; and from YouTube We are all Nursing.
@laenfermemera Thank you for this invitation, it was incredible IG: CIACSMX #thenurse #nurse #nursingcongress
The objective of this initiative was to talk about the impact that social networks have in the field of health. Instead of demonizing it is necessary to know the way in which millions of people can be reached instantly.
In addition, the content creators also gave workshops in which they demonstrated that nursing should not be solemn but can also be interactive and dynamic.
For now, the The Nursing Congress set a precedent because it was the first time that the IMSS invited influencers as speakers. Therefore, it can be expected that the dynamics will be repeated in the future.
Also read:
In this country, influencers who promote cosmetic surgeries without reason will be fined
They denounce influencers who promote the consumption of junk food: From Luisito Comunica to Ama Blitz
10 Mexican doctors who are influencers and digital leaders