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Tinder, to date, registers nearly 80 million downloads globally, being the leading dating app on the market.
Various estimates indicate that, in 2022, there will be more than 400 million users using platforms such as Tinder, Bumble, among others.
In Mexico, however, the number of users on Tinder decreased by up to four percent in May this year.
Tinder is the platform through which a dentist, far from looking for a partner, has decided to promote her dental office, a fact that has caught the attention of the Internet community.
Today, the panorama regarding interpersonal relationships is very different; the way to find and/or create friendships is different thanks, especially, to the rise of social networks, which have given rise to a kind of new language that, over time, does nothing but constantly evolve.
On the other hand, although it is true that platforms such as Facebook, Twitter, Instagram and even TikTok, among others, help create connections with other people and other latitudes, there is also a host of digital applications that are more focused on offering cutting-edge experiences. intimate.
In this sense, within the wide range of dating applications, we are talking about a market dominated by Tinder, although with very interesting competition if we consider that spaces such as Bumble, Badoo, OkCupid, Momo, Paris, among others, have been gaining relevance .
In this way, it is worth noting what he mentions App Magic, a platform that announces that platforms for flirting will exceed 400 million users in 2022.
Tinder, since its launch in 2012, has been consolidating in such a way that, at present, it has 78 million downloads worldwide. Thus, a large part of the planet seems to have fallen under the spell of Tinder, a platform known for its photo slider function, which allows you to select or discard candidates with just a movement of the finger.
Dentist promotes himself on Tinder
Although it is true that Tinder is known for being used by those users who, in theory, are looking for a partner, reality dictates that, given the rise of this type of platform, users can carry out any use of it.
This is the case of a young woman who, as part of his strategy to gain clients, he decided to use Tinder to promote his own dental office with an announcement that reads:
“Did you knock out a front tooth? Does it look grayish or dark? Is it fractured? YOU NEED ENDODONTICS”as he showed on Twitter.
Let’s see if that’s how a patient pulls pic.twitter.com/rnz9BM9Z7m
– F??er (@lagosfernanda_) August 21, 2022
The strategy, as expected, has worked, at least, in the digital section, where several users have left various positive messages.
“Good luck to you, doctor! I wish you from my heart that many patients come to you”; “Sorry for looking for my patients in the neighborhoods; I just hope that Fernanda is lucky because I know how desperate she can be ”can be read in the reactions of the tweeters.
Today, the situation with Tinder is different. In Mexico, in May of this year, the platform reported a decrease of four percentreaching 299 thousand 600 downloads throughout the national territory.
Social networks are, in short, a great promotional tool; Virality, on many occasions, is extremely functional for brands, which can take advantage of certain cases to carry out their activations.
We can see one of these cases in how, to promote their next tour of Mexico, the American band Guns N’ Roses made use of an image that slipped into social networks where the “bailazo” with the group in Mérida was announced.
It is clear that users have very powerful platforms when it comes to connecting with diverse audiences.