- Ikea joins the “buy now, pay later” trend that has made so much impact among consumers and retailers due to its benefits
- With this new modality, Ikea seeks to generate a better connection with its customers
- This partnership with Jifiti will allow Ikea to position itself both in the products of its own stores, as well as in its eCommerce modality
Ikea joins the “buy now, pay later” trend that has made so much impact among consumers and retailers.
Ingka Investments announced a $ 22.5 million investment in finctech’s Israeli company, Jifiti, which is specialized in one of the most trending modalities in recent days: “buy now, pay later”.
Through a statement, which was published by the Reason Why portal, Krister Mattsson, General Director of Ingka Investments, spoke about this important investment that will undoubtedly help Ikea to be more accessible to its clients:
“Our investment in Jifiti is another exciting step for Ingka Investments as it follows our recent investment in other financial services at Ikano Bank. We are confident that this new investment will further support us in becoming a partner for life to our clients, helping them improve their life at home and grow their businesses. “
This association with Jifiti will allow Ikea to position itself both in the products of its own stores, as well as in its eCommerce modality in all markets.
Let us remember that, in these times of pandemic, eCommerce has positioned itself as one of the favorite practices of consumers who, at first, were forced to make their purchases online due to the closure of establishments caused by the confinement of Covid- 19.
In this way, given the great sales offered by electronic commerce, little by little it was placed in the main trends in the market and, to this day, it is, without a doubt, the modality that saved several companies to survive in times global crisis.
That is why alliances like these, with which they seek to join the new trends dictated by the market, can be of great impact, since the scope of eCommerce is wide.
For his part, Yaacov Martin, CEO and co-founder of Jifiti, also referred to this new dumbbell to strengthen Ikea:
“This investment will empower our two organizations to achieve our goals in the point of sale financing space and will stimulate Jifiti’s international and technological growth. A partnership, like ours, that serves the vision and purpose of both parties is set for success and will have a positive impact on the BNPL industry. “
Now, Ikea is also betting on this recent trend of “buy now, pay later”, with which it seeks to generate a better connection with its customers, who, in some way, know that the prices of the Swedish store are usually high.
Knowing this, Ikea has also established strategies to allow consumers to pay in installments for products that tend to have very high prices in stores.
Undoubtedly, it is an important Ikea strategy in order to get even more customers and, consequently, to generate more income. Although this is not a new modality in the market, it has been strengthened again in recent days.
The idea is to create a closer bond with your customer base and, likewise, add more to your own spectrum.
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