The presence in social networks is of vital importance to remain in the minds of users and maintain our image, today we will show you some ideas so that you continue creating content and increase your traffic.
Brands are increasingly choosing to enter the world of networks social to create value content, get more traffic, sales and a better image to the consumer. According to the study Digital 2021 Global Overview Report, published by We Are Social and Hootsuite, allows us to appreciate that of the total Mexican population of 129.6 million people, of which 92.01 million are connected to the internet and have 100 million active profiles on social networks, that is, that sometimes users have more than one account (which can be a business account). Similarly, the study shows that users on social networks maintain an average of 3 hours and 27 minutes of daily use, so it gives a great opportunity to promote a project or business through these and make ourselves known.
The social networks have become indispensable to people’s daily lives, since they are used as a means of information, expression, entertainment, learning and many other functions. It is due to high traffic in social networks what should we choose to use strategies that allow us to do grow our audience, increase our interaction with consumers and raise our brand equity; one of the best ways to do this is by content generation.
If your business, project, agency or brand is already present on social networks, you have the opportunity to get the most out of it by generating content and possibly winning new prospects. The best way to gain new followers (regardless of the project you are doing) is valuable content. However, taking into account that the best idea is to create content on social networks frequently, sometimes you can reach a creativity limit that can complicate your tasks, so today we will tell you a couple of content ideas so that you continue to grow your community.
Show behind the scenes – You can choose to create content not only from your final product, but you can take advantage of the process before reaching the final product to generate valuable content. Example, if you have a company of printed sweatshirts, you can show part of the process of creating the design, printing and packaging). This will cause a closer approach with your followers and a higher traffic.
Take a poll – It is not necessary to spend a high amount of time to make our followers participate with our publications. You can choose to do a survey based on reactions in an image or a more professional one with the tools that the networks provide us. You can use trending topics or even ask your audience what they prefer (favorite superhero, favorite food, among others).
Trends are your best ally – There are trends on the internet all the time and you can use these as your main ally to create content that can even be viral. You can choose to create memes or videos focused on your market or target audience.
Lean on the Community Manager calendar – The Community Manager calendar allows us to create publications to be able to make publications regarding iconic days and maintain your conversation with current issues. For example, you can commemorate CM Day, Photography Day, International Reggae Day, etc.
Suggest books related to your brand – Teaching new things to users and fostering culture can attract the attention of your consumers; You can recommend some books that are something related to the product or services that you sell (or not).
Ask your followers – The opinion of your followers is of vital importance for your company, in addition to showing you are interested in your audience. You can ask questions about their experiences of your product or service, dealing with the client, or even to know their opinion regarding some trends; the important thing is not only to create content, but to achieve interactions.
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