This coming Thursday the 1st. June, top-level experts from the world of advertising and interactive marketing will meet at the IAB Conecta to talk about the latest trends and innovations in the use of technology applied to this activity.
A complete vision that links advertisers, agencies, media and technology platforms will be presented through Digital Talks, panels, showcases and keynotes. In addition, this year it will be carried out in face-to-face and virtual format, so that all professionals in this activity can enjoy the IAB Conecta 2023 experience.
Declares Ignacio Famanía, CEO of ifahto: “At ifahto and ifahto digital we are very excited to work for another year with IAB. After executing the IAB Beyond Digital in Latin America in 2022 and 2021 in a 100% remote format, returning to IAB Conecta for 2023 and now in a hybrid way we are very excited, we know that hybrid events are the trend that events and IAB will follow Mexico understands it better than anyone.
In turn, Esteban Romero, Partner and General Director of ifahto digitalcomments: “Hybrid events represent a challenge since achieving a memorable experience both virtual and in person is our banner as a group. At ifahto digital we constantly make improvements to our own platform “Virtual Events” for hybrid and virtual events to stay at the forefront and give our clients and their attendees more and better digital options”concludes Romero.
For his part, the Director General of IAB MexicoGabriel Richaud explains: “In a world that has become more digital every day, the human connection has a unique value. Resuming a face-to-face event allows us to inspire ideas, generate unique opportunities for collaboration and, of course, reconnect emotionally. 2023 marks the return of IAB Conecta to face-to-face, so we are making a great effort to carry out a reunion at the height, where the leaders of the entire interactive marketing ecosystem will converge. It’s time to celebrate the synergy between digital and in-person, explore new trends and experience again the energy of a great live event.”
IAB Conecta 2023 will take place on Thursday, June 1, at the historic Proyecto Público Prim, in the Juárez neighborhood of Mexico City, a space that promotes union, culture and creativity, and that shares the values of IAB Conecta.
By ifahtoits CEO, Ignacio Famanía and his production team will be in charge of this event with the support of a team of more than 23 people in both the digital and operational parts.
