The world population consumes about 14 thousand tons of oats annually.
With a creative commitment to a healthy product, the oat brand caught the attention of the market.
The packaging and design of a product represents the first interaction between a brand and a consumer in a physical store.
A oatmeal with dinosaur eggs (and dinosaurs) from Quakerhas caught the attention of Internet users, showing the power of creativity in products.
The oats is a product obtained by the food industrywhich can lead to its exploitation in different aspects (such as the beauty sector) thanks to its different and healthy properties, this being an attractive product to explore thanks to its ease of use and relatively low cost.
According to the Statista study where it shows the total consumption of oats in the worldfor a couple of years this has been showing considerable growth, since during 2015/2016 the world population consumed approximately 21 thousand 895 tons of this food, a figure that for 2020/2021 registered 24 thousand 890 tons.
The versatility of this food has led to different brands focusing their efforts to monopolize the market through different product proposals, but according to the study by the Office of Agricultural Studies and Policies, the oat consumption according to the types of processing, It lies mainly in peeled and stabilized oats, secondly that sold in oat flakes and thirdly oatmeal.
Oatmeal is a food that is characterized mainly by being healthy, as well as by its distinctive flavor that may not be to everyone’s liking, so a good preparation or presentation can be key to attract the attention of consumers of all ages.
On this occasion, a user has shared a particular Quaker brand “dinooatmeal”, showing his preparation. In the video, you can see how this content creator places the oatmeal in a deep plate, where you can see the oatmeal and some curious elements inside it, which seem to be a type of small egg; later at the time of preparing it with liquids, it is possible to appreciate that some colored dinosaursdrawing the attention of Internet users to a daily food.
@hey.renno DINOOATEN 🦖 #heyrenno #FYP #viraltiktok #fypシ #foryoupage #dinooatmeal #dinosaurs #dinosaurs #quakers ♬ original sound – timfergason
Enter the comments section reacting to the Quaker dinosaur oatmeal or “dinooatmeal” we find “where did you get it?”, “I want it, that way I do eat oatmeal with pleasure”, I bought them and they look super nice, but water, they have a lot of sugar”, “but is it with hot milk or does it open so the egg? I like it cold but it doesn’t work that way”, “I need it”, among other types of thoughts that have demonstrated the effectiveness of Quaker when launching this creative product.
All kinds of industries are fiercely competed by countless companies that seek to achieve consumer loyalty, a fact that we can notice at a glance when we see the high variety of products and brands that offer similar products in the same aisle of a store or supermarket, reality from which you can stand out if you bet on produce creative products that are visually striking enough to attract the attention of the consumer.
Whether through a final product or even packaging, creativity is a strong promotional tool that brands should not overlook, as this could help them encourage a sale from a customer who had not even planned to purchase said item.
The packaging design and the product manage to be the first interaction between a client and an articlewhich could represent the opportunity to stand out from the competition, if we manage to use the imagination in a product in our favor.
We found an example of this when Internet users applauded the initiative of a “joke” by some tourists by placing a pair of “crazy eyes” on some Walmart products, where these apparently managed to improve their aesthetics, since they gained comments like “so if I buy”.
@mrgooglyeye Our googly eyes are on sale if you feel like joining the #googlyempire❤️📈 #untiltrouble #walmart #Mexico ✅ #googlyeyes #trend #viral ♬ The Benny Hill Show – The Edwin Davids Jazz Band
draw up a creative product that manages to stand out from the main need to buya, you have a good chance of getting the attention of potential customers and standing out from the competition.
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