He Saint Patrick’s day It is a popular holiday celebrating Irish culture. It is extremely popular in large cities in the United States where there is a high concentration of descendants of 19th century Irish immigrantssuch as Chicago, New York and Los Angeles.
However, thanks to the series and movies, this date has become a popular excuse to drink green beer with friends and try typical dishes from the Emerald Isle.
For the bars and restaurants, is an excellent opportunity to attract customers and increase sales. Offering discounts, promotions or special activities on Saint Patrick’s Day can help attract consumers looking to celebrate the occasion, and can create a festive atmosphere in the establishment.
If you wonder why celebrate it in Mexico, it should be remembered that our country has a special bond with Ireland thanks to the history of the Saint Patrick’s Battaliona group of soldiers, mostly Irish immigrants, who deserted from the United States Army to fight on the side of Mexico in the Mexican-American War in the 1840s.
In any case, St. Patrick’s Day can also be an opportunity to promote special products or dishes related to Irish culture. Taking advantage of San Patricio can be a profitable opportunity for businesses in the hospitality industry.
Create a memorable St. Patrick’s Day experience for your customers with these promotions
Here are some suggestions on how to take advantage of this party in your restaurant or bar.
Create a meal or snack offer that includes typical Irish dishesas corned beef, cabbage and mashed potatoes, and green beer. Offer this menu at a special price to attract customers.
Create themed drinks like green beer, Irish whiskey cocktails, or Irish-themed drinks such as “Irish coffee“. Offer these drinks at special prices or in a 2×1 promotion.
Social media promotion
Create a social media promotion for customers to take photos in your restaurant and share them on their social networks with a specific hashtag. Offer a discount on the next visit to those customers who share the image.
live music event
Hire a musician or band to play live Irish music at your restaurant on St. Patrick’s Day. Promote the event on your social networks and offer discounts on food or drinks for those who attend.
games and prizes
Create related games such as trivia about famous Irish artists (The Cranberries, U2, The Corrs, Ed Sheeran, to name a few examples), Irish themed board games or dart games. Offer prizes such as discounts on food or free drinks for those who win the games.
We hope these ideas help you promote your restaurant and attract new customers. Have a great St. Patrick’s Day!
Erin go bragh! (Ireland forever!)
March Violante Martha Elena Violante (March Violante) is editor-in-chief and co-founder of Emprendedor.com and has a 10+ year career in digital journalism. She has interviewed figures such as Randi Zuckerberg, Daniele Lamarre, Zoe Saldana, among others. She has worked in media such as Entrepreneur in Spanish and English, Alto Nivel, Cine PREMIERE, México Desconocido, among others. “We are entrepreneur.com”