If you work in the real estate sector, you should know that it is very possible to sell at this time, which does not seem the best.
Think that people have hundreds of options at hand to compare and choose from, think about it a lot before contacting a broker. This is why it is crucial to differentiate ourselves and stand out.
If you want to sell a house, you never wrote in your ad, whether on social networks or traditional media: “The house you always dreamed of”. Precisely because everyone uses it it has lost meaning, I recommend you stay away from this type of overused phrases and that nobody pays attention to them anymore. “Nice house for sale”,
The first thing we must understand is that people do not buy houses or apartments, they buy emotions.
To achieve the sale, it is extremely important that the reader of your ad imagine what it would be like to live in the house or apartment that you offer, that they connect with him emotionally and immediately.
You must know very well the potential client of the property you are selling to write a powerful headline that solves what you are looking for in a house or apartment. Give him information, tell him something that excites him.
Leave the characteristics of your property for the end, so many bedrooms, so many bathrooms, anyway. First of all, write the benefit you will receive by living there and I assure you that it is not just the location. It must be something more important, exciting.
Details the features of the house in emotional termsfor example, “TV room for a small family, where you want to prepare popcorn, put some warm blankets to enjoy a good movie in peace, etc.
Tell a story of the house as if your potential client were standing in front of youeven what you will feel when you enter and see that space that receives you.
Your property will only have the value that you give it when you write about it. This will be perceived by the reader. I’m not talking about price.
If you have any disadvantage, such as not having a garden, to say the least, write it down, this way you will avoid surprises, it will serve as a filter, the caller will not really be interested in having it.
Finally, a call to action, uses urgency, for example, “last house”, “percentage discount today only”. Come see her and experience
Persuasive writing, copywriting, is the technique that achieves convincing ads.
Thank you for reading. Enrique Staines Cicero