- Index hide3 70 percent of consumers said they buy products from a company that shares their environmental values.
44 percent of consumers care much more about environmental issues than they did a year ago.
Nearly 8 out of 10 consumers have made purchasing decisions based on their values.
In 2023, many brands seem to be focusing their proposals on creating more environmentally sustainable products. This is the case of McDonald’s, which, as part of its brand being more respectful of the environment, is beginning to test containers with a lid that can be used without a straw.
In recent years, new consumer profiles have emerged where they are millennials and generation Z who have become popular for choosing and following the brands that take care of the environment and that are committed to these values.
In accordance with Survey Monkey 44 percent of consumers said they care about environmental issues much more today than they did a year ago. In addition, in the last year, almost 8 out of 10 consumers have made purchasing decisions taking into account their sustainability values.
McDonald’s tests a new lid without a straw
The fast food company reported that it began testing strawless lids in some cities in the United States, where it has 13,375 stores.
According to a McDonald’s spokesperson in a statement, these lids help optimize their packaging and eliminate the use of small plastics. “It is just one example of the many solutions we are reviewing as part of our ongoing global commitment to reduce waste,” McDonald’s said in the press release.
Likewise, the firm, which in the world is undoubtedly one of the leaders in fast food restaurants, explained that plastic lids have a tab to prevent the drink from splashing out and to drink from it, customers have to pull the tab back and fit into a small opening.
The signature indicates that these new caps are similar to the cap of the “sip glass” from Starbucks that the coffee brand has been using for three years.
According to the report, customers can still ask for a straw if they need one, though, McDonald’s set a goal in 2018 to reduce greenhouse gas emissions from its offices and restaurants by 36 percent between 2015 and 2030.
That is why in 2021, the chain changed some of its plastic toys from the “happy meal” by others of three-dimensional paper that customers can assemble.
Other brands join the initiative
McDonald’s isn’t the only company making these more sustainable changes, as brands in particular have tried to find ways to reduce waste and go greener in recent years. As an example, Kellogg’s makes reusable, recyclable and compostable packaging, or even Burger King, with ecological packaging, focused on the eight items that its customers use the most, such as: forks, spoons, knives, straws, drink lids, Frypods (containers of French fries), Whopper wrappers and napkins.
Specifically, thanks to environmental movements, both consumers and companies have begun to develop a critical spirit and are aware of the impact that their decisions have on the environment. So much so, that sustainability has become a fundamental pillar in our lives.
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