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The boxer “Canelo” Álvarez’s taqueria is located under the name “The Pastor of the Rich”.
There are more than 122 thousand taquerias around Mexico.
There is ample opportunity to make ourselves stand out from the competition, if we have a sufficiently attractive differentiating factor.
Saúl “el Canelo” Álvarez has various businesses, including a taqueria that he opened with his brother a few years ago, but how much does it cost to eat there?
The taquerías are indisputably an element that manages to distinguish Mexico over the high diversity of gastronomic culture around the world, in addition to being an important point to solve the economy of millions of people (and for some others their cravings).
To take into account how important these businesses are in the country, it would be worth going back to the information from the National Institute of Statistics and Geography (INEGI), who calculate that there are around 122,757 registered taco shops and tortilla shops in the country, where cities with more of these are Guadalajara in first place with 2,810, Puebla in second with 2,334, León in third with 2,124, Zapopan with 1,748 and Iztapalapa with 1,682, among other entities. Likewise, its spread is such that even the 94 percent of the population in Mexico City lives less than 5 minutes from a taqueria.
Having its own National Taco Day and its high importance in the Mexican economythese businesses have become a good investment that, due to the craving and hunger of the population, has ample chances of registering success, where a particular figure decided to venture some time ago.
The renowned Mexican boxer, Saul “Canelo” Alvarez, has chosen not to keep only its income linked to the sports world, but also has several companies and businesses that have managed to attract the attention of consumers, as is the case of its Upper brand, where it sells different types of cell phone accessories ; however, one business in particular manages to stand out for offering relief to the palate of Mexicans, its own taqueria.
The Canelo taqueria is positioned under the name “El Pastor Del Rica”a business that he opened together with his brother Ricardo in the Jardines del Valle neighborhood, in Zapopan, Jalisco, where they sell all kinds of tacos, including tongue, campechanos, chorizo, pastor, among other typical Mexican alternatives, but how much does it cost? eat there?
The tacos de pastor, steak, campechanos, suadero and chorizo can be found at a cost of 19.50 pesos, while those with tongue and lip are sold at 24.70 pesos. Likewise, gringas de suadero and carnaza are around 52 pesos, while those of bisctec, lip and gut are at 55 pesos and those of tongue at 61; however, you can find a kilo of pastor for 520 pesos and a kilo of steak for 858.
Today there are thousands of taquerias around Mexico that offer the same product, a tortilla made from corn and some ingredients such as onion, cilantro and meat, where the seasoning of each business comes into play to be able tostand out from the competitionbut there are other ways taquerias have managed to stand out, whether it’s through character positioning, Mexican ingenuity, or even a little creativity.
We found an example of this when the Netflix series of The Squid Game, where a taqueria was inspired to carry out a small initiative through 3 stages where his clients had to carry out different actions to be able to taste his tacos, a fact that achieved its viralization on networks. Also, it would be worth remembering when a tortilla shop chose to sell its own Batman tortillas before the premiere of the most recent DC movie, also managing to go viral and attracting the attention of thousands of new customers.
We can adapt these cases to the business world, where Creativity undoubtedly plays an essential element to make our product stand out and thus ensure an effective positioning in the market, despite the fact that it is widely competed.
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