This Sunday the NFL announced that Rihanna will be the artist in charge of giving the Super Bowl LVII halftime show. This choice came after reaching an agreement with Apple and Roc Nation. This game will be played at State Farm Stadium in Arizona on February 12, 2023.
“Rihanna is a once-in-a-generation artist who has been a cultural force throughout her career. We look forward to collaborating with Rihanna, Roc Nation and Apple Music to bring fans another historic Halftime Show performance,” said NFL Music Chief Seth Dudowsky.
In recent days it had been rumored that Taylor Swift would be in charge of the Super Bowl halftime event, but the participation of the singer from Barbados has been made official.
Rihanna, 34, has released eight studio albums, winning nine Grammy Awards and 13 American Music Awards in her career.
How much did Apple have to pay to be a partner in the NFL?
Last week it was reported that Apple Music will be the NFL’s new partner for Super Bowl halftime shows.
“We’re proud to welcome Apple Music to the NFL family as our newest partner for the iconic Super Bowl halftime show,” said NFL Senior Vice President of Partner Strategy Nana-Yaw Asamoah.
There is not much official information about the economic size of the agreement, but at least one report indicates that Apple will pay 50 million dollars and with this it will take Pepsi’s placewho produced the event for the last 10 years.
The Super Bowl halftime show is one of the most anticipated events in television advertising. This year, 120 million people watched Snoop Dogg, Eminem and Dr. Dre at the Los Angeles Rams-Cincinnati Bengals game.
The place AdNews reports that the Fox television network has been selling 30-second ad slots for the 2023 Super Bowl for up to $7 million.
Editorial Team The editorial team of EMPRENDEDOR.com, which for more than 27 years has worked to promote entrepreneurship.