Streaming has become the entertainment service par excellence amid this contingency.
People have found on platforms such as Spotify, Netflix or Disney Plus a way to find leisure spaces having to leave their homes, a situation that has led this industry to grow at steps never before imagined.
At least that’s how you read in a recent study signed by the consultancy Dtaxis, which indicates that in Mexico, online streaming platforms on demand registered a growth of 66 percent in their subscriber base between 2019 and 2020, going from 9 to 15 million users in that period.
Faced with an evident increase in the offer of these services, OTT subscribers doubled their total access compared to subscribers to the cable pay TV service, which according to figures provided by the Federal Telecommunications Institute (IFT) during in 2019 they were around 7,500, and exceeded 11,600 restricted satellite TV accesses.
At this point it is fair to consider the expense that users are willing to make in this type of services,
Right now, Mexicans spend an average of about 363 pesos a month for streaming video services; however, they are willing to spend up to 533 pesos a month according to a Magnite study.
Additionally, this survey reveals that 75 percent of them plan to subscribe to an additional service, although it is true that there are some restrictions.
“The majority of respondents, 76 percent, would prefer to view free or low-cost content supported by ads, and 85 percent said they wish there were more free video streaming services,” Magnite said in a statement.
These numbers could put a familiar scenario on the table; However, the resignations of what the streaming world has gained in current times is even more visible when the metric is read by specific markets.
At this point, the figures provided by finder.com. platform that has shown the penetration in percentage of the population that some markets have around the world.
- New Zealand: 65.26 percent
- Brazil: 64.58 percent
- Ireland: 63.24 percent
- Philippines: 61.72 percent
- Canada: 61.24 percent
- United States: 58.90 percent
- Spain: 57.67 percent
- India: 56.94 percent
- Denmark: 56.33 percent
- South Africa: 56.16 percent
- Mexico: 55.91 percent
- Italy: 53.54 percent
- Germany: 52.70 percent
- Hungary: 51.43 percent
- Malaysia: 50.55 percent
- Greece: 46.81 percent
- France: 45.21 percent
- Pakistan: 44.64 percent
In the midst of this Canary Island, it is fair to recognize that the experience will be the constant search among users and although the brands that play in the industry have used various tools and functions to respond to the demand, the truth is that there are other firms They work as a great support in this regard.
Such is the case of Misik, a company that in its portfolio has several exclusive proposals around speakers and headphones that are committed to functionality and design, capable of enhancing the experience offered by streaming.