How many millions of dollars could Warner lose for Black Adam?

Black Adamthe latest movie in the DC Extended Universe, could mean a considerable loss of money for distributor Warner Bros.

The film starring Dwayne Johnson opened globally on October 20, boasting a colossal budget of $195 million in its making. However, during its first weekend in theaters, its box office performance was nothing outstanding. In the United States and Canada, he had to settle for the sum of $67 million; a figure that did not necessarily condemn the film to failure, but the passing of days did not imply an improvement in terms of local and international collection. By the beginning of December 2022, after a month and a half on the billboard, Black Adam he gathers $387 million in his pockets; that is, a little less than double its budget. So, is there hope that this installment of the DCEU does not result in a thorn in Warner’s side?

some sources of Variety they indicate no, there is no hope. According to his testimony, Black Adam “I needed to accumulate about $600 million worldwide to break even” and make a profit for Warner, on top of just getting back the investment. But box office experts rule out that, at this point, the film directed by Jaume Collet-Serra will even manage to reach $400 million worldwide. And in addition to the fact that the exhibitors usually keep half of the money obtained in ticket sales, it is rather expected that this solo film of the almighty DC anti-hero will bring losses to the study of between $50 and $100 million during his theatrical run.

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However, sources close to Warner shared with the outlet that, supposedly, $400 million in revenue will be more than enough to keep the studio’s finances in a positive state. And it is not ruled out that Black Adam continue reaping large amounts of money even if it is not in the cinema. Since last November 22, following its arrival on various platforms of video on demand For digital purchase and rental, the film has exceeded expectations. According to numbers of Varietythis additional income could be between $25 and $35 million.

The same insiders of Warner argue that reducing the time of theatrical exclusivity -in the context of the health crisis- has allowed the services of streaming are more profitable. Because there is only a 33-day difference between the theatrical release and the arrival in catalogs of video on demand For purchase or rental, a distributor manages to save several million dollars by not having to revive a marketing campaign for the digital launch of any of its productions.

In the case of Black Adam, Warner was reportedly able to cut advertising costs by 20%. Hence, $80 million dollars will suffice to spread the tape globally, and not the $100 million that a regular blockbusters of that magnitude.