- All the effort in medical marketing must become an option for the client at the moment the disease occurs.
- The current competition in the health sector is generating important transformations in the strategies of doctors.
- The internet has modified the way of interrelating, in this sense, the standard par excellence for businesses with physical establishments is that you are on Google Maps.
The current competition health sector is generating important transformations in the strategies of doctors, ophthalmologists, psychologists, physiotherapists or health professionals. The focus of the discussion is centered on the continuous improvement processes and in the search for ways to reinforce the visibilitynotoriety, reputation and increase the volume of commercial activity.
How to contact someone who doesn’t want to contact you yet; medical marketing
The counterpart, the patients are requiring to satisfy their health and well-being needs from new contact mechanisms and interaction with your current or prospective physicians; medical marketing. It is then that from this binary, inseparable and bidirectional relationship, new ways of interaction are proposed; get new patients and have an offer of accessible and competitive health service providers.
In the medical field, the client is someone who does not want to be a client and who only considers it when their problem becomes evident. How to communicate with someone who still doesn’t want to contact you? Through medical marketing.
All the effort in medical marketing must become an option for the client at the moment the disease occurs.
Medical Marketing How do patients choose their doctor?
Professional presence on Google Maps or Local Guides
The Internet has modified the way of interrelating, in this sense the standard par excellence for businesses with physical establishments is that you are in Google Maps.
Currently a significant number of people interact with this platform; before going anywhere we look for the address, access roads, public transport facilities, letters of introduction to the place, parking lots, comments, etc.
When someone searches for a health specialist, the results will show all the offices in the area, a star rating, a description of the place, comments, opening hours, contact information, photos of the place and a menu of different options; Nowadays, people are more practical and we look for the best way to locate ourselves in our environment of interest.
Web page
There are things that will not change for more social media new ones coming out, you Web page It is still your cover letter par excellence on the internet. Having a domain and a website is just the beginning of the process, what is really important is the content, therein lies the conviction of the people who contact you.
Visible contact details
An important point is to be empathetic with customers; your contact information must always be visible in the header of the page, especially your phone or WhatsApp. There are people who have some urgency and who will surely take the option of going with the one that is easier to contact; this also applies to your professional profile on Facebook and your Instagram profile. The premise is that people don’t have to ask you where you are, or how much it costs and when it closes, all this has to be extremely clear.
Testimonials
These elements are essential to generate trust and purchase actions from your website. will help you build credibility To all of your future clients, no one likes being someone’s first patient or perceiving the doctor as having no prior experience.
One way to generate certainty is through recommendationsas it worked before the arrival of the internet; the testimonials of real and more human clients, making sure that what is said is not these clichéd, boring and predictable phrases. This is a piece of cake for those who offer a quality service, for those who do not, this forces them to give the extra so that their clients are willing to recommend.
Google Ads
Once the above tips have been applied, you have to do that your site has visits. You must take into account that there are hundreds of professionals competing with you, so you must ask yourself and figure out how to get them to visit your website and not theirs.
This flow of digital visitors is called traffic, without it your website is useless, because nobody is seeing it. Two of the ways to get traffic is through SEO (Search Engine Optimization) and SEM (Search Engine Marketing); The first is a positioning that consists of making optimizations on the website to tell the Google search engine that your page is relevant and put it in the first place organically, without investing money.
SEM is a shortcut through payment to Google to appear in the first search spaces for certain products or services; you pay for certain keywords. It is always recommended to have active campaigns on Google, even with a low amount; this ensures a steady stream of traffic, which ultimately translates to more messages, calls, and appointments.
personal branding
One of the most important elements of the Web page or your social networks are the images or photographs used. It is advisable to go much further than using stock images or free image banks. The suggestion is to use icons that show you much more professional in your health services activity, this gives potential clients much more confidence. We must remember that the brand is not the office or the place, it is the health professional, who today is working in a certain place and tomorrow could be in a second location.
whatsapp business
Finally, something that can overcome the immediacy of calling an office, asking for a price or scheduling an appointment is to do it via the WhatsApp App.
The difference of WhatsApp normal and the business version is minimal, but it does make a business difference. The business application shows the customer that they are contacting a company account and they will be able to see the email, website, address and description of your services or products.
It is also essential that, if this means of contact is used, someone has to be attentive 24/7, whether it is you or someone from your team; rRemember that the advantage of someone contacting you here is immediacy.
Related Notes:
Newly graduated doctors demand that patients call them by their professional title
AMLO sets a date for the new health system; first quarter of 2023
Covaxin, Corbevax, ZyCoV-D vaccines approved for children 5 to 12 years old