There are 15 years left until it is winter in 2038. Surely many things will be different and others will remain the same. What I am sure of is that digital life will mean that we will continue to consume content at all times. Since we get out of bed, when we go to the bathroom, until we go back to bed tired of devouring more content. It seems that we do not live on water, rather on content. It seems that way but the reality is that this postmodern life brings us immersed in living from what is not organic, rather from the digital that runs more and more through our veins.
Will life lose its balance and everything will be digital?
Here my prognosis, with all due respect to Mhoni Vidente. Humans need bonds to survive in society, otherwise we are condemned to two things: to death, because they isolate us, and to the leper colony, which is where the others who do not fit into society are. Given the question that many have, in fifteen years we will be 100% connected online and to the metaverse? No, we need offline ties to survive and the exact balance between offline and online is the success between a healthy life and the perfect future and emotional stability. Our brain cannot and is not designed to be 100% on a single isolated side, only offline or alienated, everything offline. With the 2019 Pandemic, humans and their bodies are so wise that we compensate, we were able to generate links with others through the online part, but this generated serious pathologies in children and adults, however, we did it. After all, we need hugs, cuddles and kisses to continue living. Water instead of content.
What will happen to centennials and their digital life?
Today, all generations are connected. Tomorrow and in 15 years, brands and experiences will sell being disconnected online. Something like that it will cost you to be disconnected from all your devices and live similar experiences. It will be paying a luxury. For all this. Being disconnected will be a luxury. Brands will sell it as a detox from digital life and those who in this 21st century were born in 2000 will pay dearly for breathing, feeling, observing, and living with all five senses what is happening around them offline.
Offline experiences will be enriched by the situation that surrounds the world today and in the future. Hyper content, hyper information and pseudo content will weaken tomorrow’s audiences for the same reason, tired of seeing and consuming so much junk, they will look for new real and analog content. Audiences are not stupid and we cannot deceive them with junk content. They agitate to consume what is not real. For the same reason, new and young people will search for new content and disconnect, although it is more difficult for them and complex.