A popular adage says that the path to success is not a straight line. Sometimes, it leads to various detours along the way, such as learning how to build airplanes, being a writer, keeping an eye on Bitcoin (BTC), and exploring the blockchain space.
In an interview with Cointelegraph, Ahmet Usta shared his journey from being fascinated by technology as a child to becoming the founder of several successful Web3 projects focused on blockchain gaming and non-fungible tokens (NFTs).
Usta studied aerospace engineering at Istanbul Technical University in Turkey primarily because of her passion for technology. After that, he pursued a career in information technology and worked for various companies. Ten years later, Usta found herself in a strange situation. He said:
“By a strange coincidence, I found myself as a technology writer and editor. I have written about technology for Bloomberg Businessweek Turkey and other publications.”
Then came Bitcoin, which caught the attention of Usta, who “followed it closely.” Attracted by the technology behind cryptocurrency, Usta co-authored Turkey’s first book on blockchain, and went on to work as a blockchain specialist, giving talks, seminars, and training company staff on the subject.
In 2021, the entrepreneur worked on a blockchain gaming project that integrated NFT. Finding success, he turned the project over to his partner to focus on a longer-term business called ELYT, which has recently raised new funds to connect brands and influencers with Web3 technology.
When asked why he thinks it’s important for brands to use Web3 technologies like NFTs, Usta said NFT is more than just an app.. It is a new way of thinking. He explained that:
“Innovation starts to sprout as soon as you can start thinking in this new way. The rest is simply an engineering and business problem. The key is to be able to create real business models from a new perspective.”
The executive also said that the possibilities in terms of NFT use cases are limited only by people’s imaginations. “The visual monkey and the game assets are nothing more than a small snowball rolling on the iceberg that you see above the water”said.
Usta believes that there are many opportunities that Web3 opens up. According to him, Bitcoin, Ethereum, NFTs and decentralized finance (DeFi) all have their role in the world. He explained that:
“Bitcoin enabled record keeping without the need for a centralized structure. For the first time in human history, this enabled a decentralized protocol of trust. With smart contracts, Ethereum has transformed business workflows.”
The Web3 entrepreneur also mentioned that NFTs limit the ownership of digital assets that could otherwise be replicated indefinitely and believes that the space will gradually discover other applications.. Meanwhile, Usta also highlighted his confidence that DeFi will play a vital role in the future of finance.
Clarification: The information and/or opinions expressed in this article do not necessarily represent the views or editorial line of Cointelegraph. The information set forth herein should not be taken as financial advice or investment recommendation. All investment and commercial movement involve risks and it is the responsibility of each person to do their due research before making an investment decision.
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