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Hot Sale made entrepreneurs increase their sales by 111 percent during 2023, says Juan Martín. Country Manager of Tiendanube México.
According to statistics from Statista, 25 percent of Mexican consumers anticipate an investment of one thousand pesos or less in their Hot Sale purchases.
Hot Sale in Mexico is an online shopping event.
The Hot Sale is one of the campaigns where great discounts are applied to various products and items from different brands through a platform on-line. The Federal Consumer Attorney’s Office, recorded a significant decrease in the number of complaints filed compared to previous years. This fact indicated that there was a great positive change in terms of transparency through good service and respect for consumers by the participating companies.
He Hot Sale is an advertising concept that brings together various online stores and electronic stores to offer attractive discounts and promotions, as if it were a “Good End” type, only here it changes to being through a system on-line. In previous years, this method of purchase has been associated with an increase in consumer complaints and claims due to problems such as inflated prices, misleading advertising, persistent products and difficulties in enforcing guarantees in accordance with the policies established by the page.
This year, Profeco reported that the number of complaints received during the Hot Sale 2023 They were lower compared to the other years. This is a positive indicator that companies have improved their quality of service with customer service, transparency in their offers, and have complied with regulations established to protect consumer rights.
One of the reasons behind this decrease in complaints could be the increased awareness on the part of consumers about their rights and the availability of information about participating companies. Profeco has carried out dissemination and educational campaigns to inform consumers about their rights and provide them with tools to make informed and safe purchases during the Hot Sale and other similar events.
Besides, Profeco has intensified its monitoring and supervision actions during the Hot Sale to ensure compliance with regulations and consumer protection. This includes verification of prices before and during the event, evaluation of the advertising used by participating companies and attention to complaints and claims from consumers.
The collaboration between Profeco, participating companies and consumers has been essential to achieve a more attractive, satisfactory and problem-free Hot Sale. Brands have demonstrated a renewed commitment to transparency in their offers, the quality of products and services, and compliance with guarantees and return policies. For their part, consumers have been more cautious and demanding when making their purchases, checking prices, comparing offers and consulting opinions and recommendations before making a choice.
However, although the decrease in complaints is a positive development, it is important to remember that there are still challenges and areas for improvement in the field of e-commerce. The Attorney General’s Office will continue to work closely with companies and consumers to guarantee a safe, fair and satisfactory shopping experience in future events such as the Hot Sale.
Finally, it is important to know that the record of fewer complaints during the 2023 Hot Sale is a positive sign, since it makes us understand that companies are improving their customer service and in compliance with the rules established by Profeco. , this shows that it is possible to strike a balance between the interests of business and the rights of consumers.
