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Despegar is one of the most popular digital travel agencies in the tourism market, which has successfully consolidated this service.
As an advertising offer is how the unexpected promotion that Despegar has at this time was exhibited.
The Hot Sale and promotions such as the one launched by Despegar, which has caused a furor in networks, are expected in the run-up to this event.
Take off activated a campaign where it offers a flight from Mexico City to Puebla for 6 thousand 966 pesos with a scale that lasts 9 hours and its promotion of Hot Sale It was exhibited by Publimetro.
The unexpected promotion that was captured by the media shows the discount on the flight and it doesn’t make sense, but it did succeed in reminding brands of the importance of executing good promotions before these seasons, where the Hot Salehas become an expected period of offers and discounts that began this Monday, May 23, where buyers focus on travel, electronic products, computers, appliances, clothing, among the most demanded.
The Hot Sale and its unexpected offers
During the Hot Sale consumers have done all kinds of hacks and promotions arrive before them that do not disappoint, on the contrary, they confirm the opportunity to pay attention to the construction of good promotions so as not to become the mockery of the consumer in networks and face punishments by Profeco, by the regulations that apply to this type of event.
With this, a tremendously activist consumer profile has been defined in social networks and demands impact tasks from brands, with which it manages to identify itself.”
Hot Sale Protocols
From a good copy to an activity that is not wasted, the Hot Sale has established itself as an important promotional exercise that forces brands to invigorate their activities on networks.
From this angle, a very practical resource has been confirmed and that is to be able to define activities that today remind us how valuable it becomes for the consumer to have well-designed promotions.
An example of this is the complaint made by a consumer, when showing the prices of Samsung phones, for which he published an image where the products appear with their respective prices.
The exercise was revealed by Fansungmx, who through his Twitter account explained that the price witness of two weeks ago (prior to May 18), published them so that consumers had a reference of how much they lowered the labels of these products and convenience in acquiring them.
The exercise seems to avoid practices, where many stores are accused of increasing the original price of the products, to give the false sensation of discount by submitting them to the Hotsale.
The series of offers that have been activated in the market have given way to a series of important activities that shape the Hot Sale.
The consumer and their complaints on networks
Reporting or evidencing both good and bad consumer practices has become part of a clear culture in social networks, where brands committed to their image make heavy investments in the management of their accounts on said channels, with Community managers and social media marketing strategies. , which have streamlined the traditional customer service activity into a true experience.
With this context, it is interesting to add cases such as that of Raúl Escolano, a marketer who decided to launch a campaign in 2016 within social networks, where he said he was interested in buying a car only from the brand that managed to convince him to buy a new vehicle through social networks. At the end of the day Nissan conquered it.
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