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Elon Musk bought Twitter for $44 billion.
Twitter reported daily losses of 4 billion dollars after the departure of companies.
Elon Musk he kept his promise and has begun to remove the blue tick from Twitter accounts that they do not pay for their verification. The initiative proposed by the tycoon is now a reality.
In 2022, the businessman announced the purchase of the social network for 44 billion dollars noting that “it is important for the future of civilization to have a common place in the digital world in which all kinds of ideas can be discussed in a healthy way and without resorting to violence.”
Large media, such as The New York Times, have criticized the decisions that Musk has made in relation to Twitter, one of them was the announcement to charge 8 dollars a month (around 144 Mexican pesos) for the blue popcorn , to it that thousands of people opposed it, however, he only limited himself to saying that it is a way of treating everyone equally and that he did it to avoid fake accounts.
Twitter’s most followed users run out of blue tick
As of April 20, 2023, the blue tick stopped appearing on the accounts of various Hollywood artists.
The measure announced by Musk has unverified three of the most followed people on Twitter : Justin Bieber, Katy Perry and Cristiano no longer have the blue dot, however, Barack Obama -who leads the list-, Rihanna and Taylor Swift still retain their badge.
In Mexico, the artists Rosalía, aka “Motomami”, and Danna Paola -members of the ranking of the most listened to women on Spotify- they have also lost their verification. The latter shared a meme mocking the situation.
— Danna Paola (@dannapaola) April 20, 2023
Elon Musk scares companies away from Twitter
Once Musk took command of the social network big brands announced the suspension of payments for advertising within Twittersuch as: Coca-Cola, Audi, Volkswagen, Pfizer, Ford, United Airlines, among others.
After the companies’ decisions, Elon reported that lost 4 billion dollars a day After the first brands came out, this was the reason why in November he made the decision to carry out a massive layoff of workers: “Regarding the reduction of Twitter’s workforce, unfortunately there is no other option when the company he is losing more than 4 million dollars a day. All those who left were offered 3 months of compensation, which is 50 percent more than what is legally established,” he tweeted.
Twitter before Musk
Through 2021, Twitter reported a global income of 5.07 million dollars, According to the Statista portal, most of its income was generated by advertising fees and a small part was obtained through data licenses.
Likewise, it is considered one of the largest companies in the United States with a market capitalization of 28.93 billion US dollars as of February 2022.
Regarding the social, in 2019, it was pronounced as a platform where politics had greater relevance, since “access to information in real time and directly from its protagonists are some of the uses that Internet users value the most,” it said so on its official blog. 76 percent of users interact with politicians and parties in general, while 67 percent with politicians or political parties of a different ideological sign from their own.
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