Luxury brand Hermès is laying the groundwork for Web 3.0 after filing a trademark application spanning NFTs, cryptocurrencies and its own metaverse.
According to an August 26 filing with the United States Patent and Trademark Office (USPTO), the mark covers downloadable software for viewing, storing, and managing virtual goods, digital collectibles, cryptocurrencies, and NFTs “for use in worlds on-line”.
It also filed trademarks for “virtual product retail store services” as well as for fashion and trade shows in “online virtual, augmented or mixed reality environments” and for “providing an online marketplace for buyers and sellers of virtual goods.” “.
Luxury brand Hermès has filed a trademark application for its name claiming plans to expand into
â–¶ï¸ NFTs + Virtual currency
â–¶ï¸ Crypto + NFT trading
â–¶ï¸ Virtual good marketplaces
â–¶ï¸ Virtual clothing, footwear, and fashion shows
…and more#NFT #Metaverse #Web3 #crypto #Hermes_Paris pic.twitter.com/hdvsXeQtrC— Mike Kondoudis (@KondoudisLaw) August 31, 2022
The new trademark application comes months after he filed a lawsuit against Metabirkins founder Mason Rothschild in January for allegedly using the brand’s Birkin name to make money from the sales and resales of his NFT Metabirkins collection.
In a 47-page lawsuit against Rothschild, Hermes alleged that the “MetaBirkins brand simply rips off Hermes’ famous Birkin brand by adding the generic prefix ‘meta’ to the famous Birkin brand,” thereby creating the illusion that the MetaBirkins brand was part from the luxurious Birkin brand of Hermés.
The lawsuit against Rothschild could be one of the reasons the company has moved ahead to introduce its own protections that will cover the Metaverse, cryptocurrencies, and NFT-related products and tokens.
The luxury brand is neither the first nor likely the last to make moves in the Metaverse.
Earlier this year, Decentraland’s metaverse Fashion Week, a four-day digital fashion event showcasing clothing on virtual catwalks, featured luxury brands including Dolce & Gabbana , Etro, Tommy Hilfiger, Estée Lauder and Elie Saab.
Last month, data from Dune Analytics revealed that the likes of Nike, Gucci, Dolce & Gabbana, Adidas and Tiffany had amassed a combined $260 million worth of NFT sales.
Clarification: The information and/or opinions expressed in this article do not necessarily represent the views or editorial line of Cointelegraph. The information set forth herein should not be taken as financial advice or investment recommendation. All investment and commercial movement involve risks and it is the responsibility of each person to do their due research before making an investment decision.
Investments in crypto assets are not regulated. They may not be suitable for retail investors and the full amount invested may be lost. The services or products offered are not aimed at or accessible to investors in Spain.