Keeping you informed of the most important news that occurs in the industry and in all the economic sectors that make it up is essential, especially when it comes to decisions that directly impact the pocket, reputation or experience of brands and their consumers; therefore, Merca2.0 allows you to obtain the best information to always be one step ahead.
MEXICO
Heineken expands its green footprint in Chihuahua. With an injection of 1.8 billion pesos, the brewery again opted for the city of Meoqui, in the state of Chihuahua, where it seeks to grow its “green” factory. This new plant, the seventh in Mexico, will be next to the one that currently operates in the area and, while one generates cans, the other produces beer through a circular economy scheme. the new plant It will operate with renewable electricity, with the mission of caring for the environment and maximizing the reuse of water and the reduction of the carbon footprint. “This investment endorses the confidence that Heineken has in Mexico at a global level; In this way, we continue to bet as a company on the growth of the market and to continue providing moments of joy to our consumers”, explained the Vice President of Corporate Affairs of Heineken Mexico, Mónica Bichara, who assured that the project would generate 120 jobs in the new operation and 150 temporary jobs in the construction of the building. Under the Green-by-Design scheme, Heineken will prioritize nature-friendly solutions and sustainable technology in every action it takes on investment. And it is that the brewery located in Meoqui is already considered the most sustainable of Heineken globally, thanks to 100 percent waste management.
PERU
LAIKA adds famous ‘PetLover’. In order to support the expansion of the brand in Latin America, Sebastián Yatra joined LAIKA in its new advertising campaign, with which they expect to obtain sales of more than 250 million dollars with more than five million pets served in the region. . The platform of products and services for pets already operates successfully in Colombia, Mexico and Chile, increasing its sales up to four times year after year with the new philosophy of “Inexplicable connection with our pets”. “When there is a genuine interest in something, it is easier to talk and connect with people, but when, on top of everything, you discover that there are people who share those values, incredible things can happen. And that is the reason to join Sebastián Yatra, who shares our brand values, because more than growth, we expect a real connection with our customers and the PetLover community”, explained the brand. The artist has declared himself multiple times in favor of supporting pets, he even demonstrated this commitment in his latest video “TV”where the “Toni” and “Sauri” tenderloins were the protagonists, puppies that received about 5.5 million dollars for appearing in the production.
COLOMBIA
Banco de Bogotá gains high recognition. Global Finance announced the winners of the World’s Best Consumer Digital Bank Awards 2022 in Latin America and the Bank of Bogota It was recognized in them as the “Best Bank in Credits”, this, thanks to its wide range of digital products and the development of its digital ecosystem with the best user experience design. This award is the second time that the band has been given for its wide range, with products such as free destination, credit cards, payroll loans and housing loans, with a 100% digital process. “We are very proud to have the best talent that allows us to accelerate our digital transformation process, which seeks to improve the customer experience with innovative products and bring financial services closer to more Colombians,” said Alejandro Figueroa Jaramillo, president of Banco de Bogota. Likewise, Banco de Bogotá stood out for its mobile application and what was considered the best implementation to reduce the error rate in transactions, this Mobile Banking is at 4.8 and 4.7 points out of 5.0 in the App Store and Play Store application stores respectively.
UNITED STATES
Gucci collection inspired by Stanley Kubrick movies arrives. This new tribute to cinema and to one of the best and most renowned directors, Stanley Kubrick, is called “Exquisite”. “When I think of a dress, I never imagine it separate from the history and life of the wearer. A dress, for me, is never just a piece of cloth, but the instrument through which we are able to narrate what we decide to be, to express our desires and the ultimate meaning of our being”, he indicates. “For this reason, I have always thought of my collections as films capable of capturing a cinematography of the present: a score of stories, eclectic and dissonant, capable of sacralizing the human and its metamorphic capacity (…) As (Stanley Kubrick) was a fortune teller of vision, his works are as recognizable as the Sistine Chapel, The Virgin of the Rocks or The Simpsons,” said Michele. Manipulating the images of him, within a totally new semantic framework, is like hacking La Gioconda. Furthermore, inspiration and empathy are only possible through the fictional cinematographic machine”, explained the creative director of Gucci, Alessandro Michele, cinephile at heart. The campaign tells a story of years of production ingenuity, recreating scenes from films such as ‘The Shining’ (1980), ‘Eyes Wide Shut’ (1999), ‘2001: A Space Odyssey’ (1968), ‘The Orange mechanical’ (1971) and ‘Barry Lyndon’ (1975), generated through a set design by Gideon Ponte and the artistic direction of Christopher Simmonds.
SPAIN
Primark bets on second-hand fashion. Offering second-hand clothing, in collaboration with the WornWell brand, of the Vintage Wholesale company, which supplies quality second-hand clothing, the affordable clothing multinational Primark, belonging to the British-Irish holding company Associated British Foods (ABF), began its commitment to the vintage and second-hand fashion market in two of its stores in the United Kingdom. “We want clothing to be appreciated for longer and remain in circulation; we have big plans within our own business to give clothes a longer life, and we are delighted to support an independent company that is working to achieve this”, confirmed Jermaine Lapwood, director of innovation and future trends at Primark, in a statement. The brand shared that its 1970s, 1980s and 1990s clothing offerings include brands like Tommy Hilfiger, Nike, Converse, Levi and Dr. Martens, as well as private label items at affordable prices. This is a new pilot strategy that frames the retailer’s plan to grow the flow of customers in its stores and, in turn, improve the experience of consumers.