-
Index hide
-
In the video you can see the designer and creator Vania Bachur Ari Boroboy and Paty Cantú in a small sketch for the Festival 2000’s Pop Tour.
-
The video has just over 200,000 views, while Vania Bachur is already close to two million followers on TikTok.
Vania Bachur, a designer who made the audio “I am an Independent Adult…” go viral on TikTokappeared in an audition with Paty Cantú and OV7.
We live in an era in which platforms such as Facebook, Instagram, TikTok, Twitter, among others, are part of the daily activities of users, although, on the other hand, they represent a great space for brands in order to reach a larger number of audiences.
As a result of this, concepts such as “content creator”, “influencer”, among others, are already part of a new language with which the new generations are growing up.
From this perspective, the so-called content creators are presented as part of a great strategy for brands, thanks to their closeness and, in some way, the power of influence they have over their followers.
On the other hand, another of the concepts that have gained popularity in recent years is “viral” or “viralization”, which, put in some way, are the specialty of TikTok, the Chinese social network launched in 2016 and that, at Today, it already exceeds one billion monthly active users.
TikTok’s “independent adult” resurfaces
The ByteDance platform is known for its short videos and its viral character, but also for being part of the trends that are talked about on social networks every day.
It is so, for a few years, on TikTok it went viral a little song that has been named “Independent Adult”, created by a designer named Vania Bachur.
This song has had a great impact on the social network, becoming a trend and, in addition, part of the designer’s logo, which, on the other hand, has her clothing line and brand and has written some books.
It is so, Making use of the song “Independent Adult”, Vania Bachur collaborated with Ari Boroboy, a member of OV7, and the singer Paty Cantúin an “audition” for the Festival 2000’s Pop Tour.
@vaniabachur
The importance of content creators today
There is no doubt that we are at a time when social networks have become a great tool for users, beyond just being a space to create friendships and share experiences.
The arrival of the pandemic meant that, as a result of the large number of unemployed people left by the global health crisis, platforms such as Instagram, TikTok, YouTube, Twitch and even OnlyFans became an option to generate income.
Undoubtedly, entrepreneurship has been one of the keys to understanding what is happening today in social networks and, in this sense, content creators are essential in a market that continues to grow.
The profession, as such, has gained great popularity among young peoplewell, According to a survey signed by Morning Consult, in Latin America alone, 86 percent of people between the ages of 13 and 38 have in mind to become full-time content creators.
Vania Bachur has nearly two million followers and an accumulated case of 30 million likes among all her content.
