HBO Max will change its name: these are the settings that the streaming platform will have

When the merger became official Warner Bros. with DiscoveryWithin the streaming platform, HBO Max, several changes were expected.

However, the success of series like House Of The Dragon and now The Last Of Us, delayed any decision, or at least took longer to define what each change was about.

That is why now finally, through a Bloomberg report, the changes to the streaming platform were announced.

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Change of name and plans

Among the new plans of the executives behind this platform is the possibility of adding more titles to its content catalog, in exchange for higher-cost subscription plans.

In the same way, it is planned to propose a subscription package that includes advertising after every certain time of content transmission, just as Netflix plans to do.

Warner Bros. will also sell a new, higher-priced subscription for about $20 a month, offering better video quality and possibly other features, said the people, who asked not to be named discussing internal deliberations. The company is still working on the plans and they may change.

Another of the changes that are about to be implemented is the name change, to go from HBO Max, to just ‘MAX’.

Bloomberg He adds that a press conference is planned for April 12 to publicize the details of this new service that merges HBO Max and Discovery+.

“That HBO Max, whatever we call it at launch, is a product that we take around the world that has a real impact on the way people consume content. We believe in the platform because we believe that we have the best content menu, the best portfolio, the best quality. And the cleanup that we are doing is having an impact in the United States,” said David Zaslav, the company’s current CEO.