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Guilherme Horn has worked to establish and promote WhatsApp’s business strategy in Brazil through strategic partnerships and initiatives.
Goal Platforms includes large companies such as Facebook, WhatsApp and Instagram.
Guilherme Horn is a specialist in Latin American innovation and was the founder of the digital stock agency Ágora and ORAMA.
Guilherme Horn has been appointed by the Meta group as the new head of WhatsApp for Latin AmericaWith this, it will be in charge of expanding its functions to all of Latin America, focusing on supporting the ecosystem of small and medium-sized companies in the region.
The target company is currently one of the most influential since it encompasses the most outstanding social networks in the internet world, this includes Facebook, WhatsApp and Instagram.
In October 2021, Facebook officially changed its name to “Goal Platforms” and from there, this conglomerate of technology companies has been among the ten most valuable companies of 2022. This has given rise to the fact that the Goal CEO, mark zuckerberg look at new trends that will be present this year, such as the metaverseBesides the virtual reality.
Guilherme Horn is appointed as head of WhatsApp for Latin America
Meta announced the appointment of Guilherme Horn as head of WhatsApp for Latin America, The businessman has more than thirty years of experience as an executive and entrepreneur, he is also a specialist in Latin American innovation and was the founder of the digital stock agency Ágora and ORAMA, the first digital investment platform in Brazil. Horn has invested in more than fifty startups and is the author of the book “The Innovation Mindset”.
Guilherme horn is of Brazilian origin and is based in São Paulo, He joined the company in March 2022 as general director of WhatsApp for Brazil and, since then, it has been in charge of working and collaborating to establish and promote the commercial strategy of the application in the country and thereby help, through certain strategic alliances and initiatives, companies of all sizes to benefit from large companies as it is WhatsApp which is essential as a channel to attract new customers, promote your business and close sales.
“Now, Horn will expand its reach to all of Latin America, especially focused on supporting the ecosystem of small and medium-sized companies in the region,” Meta said in a press release.
WhatsApp It is the most chosen application to maintain daily conversations, its main objective is to provide the necessary communication to have contact with certain people, for this it offers several options that will be adapted according to the needs of each person, because in addition to communication through text messages, you can also make free calls and video calls, in a really simple way. It should be noted that this tool has also been of great help to carry out certain businessthen your choice of WhatsApp business It has allowed both large and small companies to negotiate through this means, in addition, this function offers several solutions to facilitate communication between the client and the consumer, since it offers the possibility of creating a digital catalog, in addition to the fact that automated messages can be adapted so that clients obtain an immediate response when communicating by this means, it is expected that this year WhatsApp together with the Meta Platforms conglomerate Keep updating yourself with the new trends that are expected in the technology industry, which every day is in charge of surprising us with new innovations.
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