“Green marketing” or “sustainable marketing” are concepts that we have heard in recent years. Although they are different from each other, what unites them is creating brand strategies and content that seeks to make people aware of their actions with the environment.
For this, it is important to recognize that the planet must be our point of attention because its future depends on our actions, since with them we can generate positive changes for all. This is where we have to talk directly with the brands.
Entering the sustainable theme as a brand or company should not be taken as a fashionable or temporary matter, but should be treated with conviction and as a reflection of a corporate culture, which is incorporated into all the actions of the brand.
It is great that there are more and more brands that are responsible and concerned not only with selling their products or services, but with dealing with the entire cycle, including the management of the waste that is generated, as well as their relationship with the community, so that this vision be shared with all the collaborators involved to generate a change.
In this sense, it is not only about defining what my product or service is good for or what it is for, but how it is integrated into a community. That is, we must look further to assess its benefit (or harm, if it is not treated properly), which transcends the life of that item.
Today, people are gradually changing the meaning of these practices and understand that brands evolve with them. Of course, they do not expect a company to comply with all these principles, but they do demand that brands start taking the first steps with the aim of facilitating more sustainable actions for the entire environment.
A sustainable communication strategy is a tool that allows your brand not only to be consistent with its purposes, but also to generate new ways of communicating more efficiently to:
- Make people identify with your brand because they share values, trust and check the quality of your actions.
- Reduce communication risks by sending a clear and transparent message.
- Increase brand value and reduce costs in the short or long term, with different strategies.
- Increase the loyalty of your customers.
In a strict sense, society has made it clear to us that we need honest brands that can walk together with us towards a more sustainable future.
In Green Agency We suggest you consider the following points in the search for your sustainable identity as a company and brand:
Define your purpose (specifically sustainable) as a brand. Ask yourself: what is your environmental goal? how does it impact your environment? (in economic, social and environmental terms) If you are not clear about your purpose, what do you think you should work on to define it?
With this you can begin to build the communication strategy with which you will base your long-term actions. If you already have a clear intention, commit to your purpose. This will give you credibility and can guarantee you loyalty from people who identify with that thought and feeling.
That is why it is important to have specialized advice that can help your brand achieve these pillars and impacts. If you want to know more details about this, contact us and we will help you create a sustainable plan for your company.
The time has come to use the power of your brand for good.