Index hide1 Spotify is the leading streaming music brand in the market, according to a study conducted MIDiA Research.2 Within Mexico, investment in foreign media has seen an increase of 17 percent, based on projections of great.3 The Spotify campaign is not the first to attract attention in Mexican exteriors; Elsa and Elmar also activated a campaign that does not disappoint in networks.
Spotify is the leading streaming music brand in the market, according to a study conducted MIDiA Research.
Within Mexico, investment in foreign media has seen an increase of 17 percent, based on projections of great.
The Spotify campaign is not the first to attract attention in Mexican exteriors; Elsa and Elmar also activated a campaign that does not disappoint in networks.
great made a very interesting estimate of how much media advertising investment has grown in Mexico and there are three channels that have seen the largest increase in this category. The first is digital, with a growth of 26 percent; It is followed by movie theaters with an increase of 25 percent and outdoor media, with an increase in investment of 17 percent. This medium was used by Flock for the latest campaign Spotify in Mexico City.
This leadership in investment is relevant because two of the three media outlets that saw greater confidence from brands to advertise on their channels are traditional media outlets, as noted by the study of great.
With this audacity registered in the investment in traditional media within Mexico, there remains a very interesting objective that we cannot underestimate and it is the warning that the traditional increasingly plays a leading role in the mix of guidelines that brands execute, to reach the consumer, who demonstrates, has an important confidence in the traditional medium.
Within Latin America, foreign media investment trends are also bold and we see, according to the “Advertising Expenditure Forecasts June 2022”that this industry would see go through its cash register one trillion 350 billion dollars during 2022.
That said, it is remarkable to see the role that brands assume in understanding the consumer and, in addition to understanding him, innovate the way in which he ends up getting involved in the interest of brands in communicating with him.
sun naldimusic marketing leader for Spotify in Latin America, argues that the focus of this platform’s campaign is to communicate with the new generations with creative elements that allude to representation and imagination, to create novelties with mixes and reversions, where Spotify facilitates and increases this exposure of expressions.
“Mexico is unstoppable demonstrates all the cultural richness, creativity, resilience and power that Mexicans have, who through reversing and reinterpreting their roots are creating an unstoppable ‘mixture’ that is taking over the world. It’s amazing how people are taking ownership of the campaign more and more and making it part of popular culture,” he explains. Mauricio GuerreroCreative VP of Flock.
This is not the first campaign of a musical entity that seeks to generate effective communication in foreign media in Mexico. Elsa and Elmar gave testimony of how, to promote his new album “We are not the same anymore” he hired blank billboards that he turned into white boards where pedestrians expressed their love disappointments, writing what they could no longer say to their loves.
@elsayelmar Storytiiiiimeeeee 💅 #elsayelmar #storytime ♬ original sound – ELSAYELMAR
Investment in advertising through external media is an exercise that requires greater audacity in what is communicated to the consumer and not only that, it explains how important communication has become in the market, where an exercise is relevant: the ability to communicate what is in the market and how traditional media are indispensable allies.