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Aurrera and the rest of the retail stores stand out for the great sale of rosca de Reyes that they carry out in the celebration of January 6, which is one of the most anticipated dates in retail.
The Aurrera brand has for years become a benchmark in commerce and this is due to the large number of stores it has and its branding strategy starring a fighter.
A rosca de reyes de Aurrera won the best publicity on social networks when a governor showed the moment in which he was chatting with his family. The postcard has become the best advertisement for the retail brand, which this season competed with various stores in the sale of said bread.
During this season we have reported various stories of how the roscas de reyes have caused a sensation and disappointment due to the surprises that consumers have taken after purchasing them.
Despite all the stories we have seen, the postcard published by the politician is without a doubt the cleanest and most unexpected mention for a brand that does not disappoint due to its retail strategy.
An original promotion strategy
Unexpected communication led the rosca de Aurrera to be crowned with the best publicity in the celebration of January 6, the date on which the arrival of the Three Kings is commemorated.
The biblical passage has become the best pretext to unleash an enormous commercial activity, which to this day surprises in audacity, especially within the market, which led the governor of Yucatán, Mauricio Vila, to star in the rosca game with his family with an Aurrera bread in the center.
The image did not go unnoticed by the more than 100,000 followers that it has on the platform and who reacted to the fact with various comments, such as those who regretted having spent on a Costco bread.
A humble ruler with his aurrera thread, and a mortal who earns less than half buying at costco. The mortal is me 🤡 https://t.co/Ywpm8qKaRC
– Edward Michelle (@heyedweird) January 7, 2022
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