- Index hide
Google’s value places it as one of the most influential brands in the world, based on Brand Finance.
An OppLoans study allows us to see the impact of inflation on consumption.
The decisions that brands are making in inflation have led other firms such as Facebook to make decisions in talent management.
Google has a very clear goal and that is to achieve a growth of 20 percent in the middle of the inflation that afflicts large companies and as the sought after, social networks of the level of Facebookhave stopped their hiring arguing the economic period that is lived.
The pressure of inflation on prices as well as on the attitude of consumers has contracted operations in companies and the new bet is to generate changes that seem to respond to the consumer.
If we see a study of OppLoansthe firm found that the main consumer concern due to inflation is, for the 52 percent of them, being able to buy basic necessities, the 49 percent sees a concern in paying current bills and the 41 percent in being able to save.
With such an altered economic mood, it is obvious that the activity of companies has to contract, since the demand for their products and services faces new filters.
Google Changes
The decisions of Google inflation has led to this patent being a simple talent management formula and in this sense the company is clear, as it ensures that in departments where three people are making the same decision and it can be shortened to two, that will be the new metric in human resources to take into account.
“Sometimes there are areas that can be improved (where), you have three people making decisions, understand that and reduce it to two or improve efficiency by 20%”, was the argument that the CEO of Google, Sundar Pichaihe said verbatim about the future that awaits the company.
The statement that Pichai released occurs in an interesting context, because it sets the tone for how large companies in the world think about their talent management at this time.
The process described by Pichai is simple, it consists of profile human capital based on a sprint. The refocusing program they applied they named Simplicity Sprint with which they sought to adjust their talent to the objective of a company, to achieve better results and faster, as dictated by the methodology of a sprint, for later identify areas where cuts can be made, because the decisions made by human capital in them can fall on a smaller number of people.
Facebook is another of the companies that has made talent management decisions in the midst of inflation and that in May of this year drew attention because together with companies such as amazon They stopped hiring staff.
“We constantly reassess the talent pool, based on our business needs. We are holding back on hiring due to our expense forecasts, communicated in our latest results,” was the statement that was reported by the news agency AFP from a spokesman for Goal.
Talent management in the midst of inflation is a key priority in companies and areas that do not argue the need for these before those responsible for operating companies, are neglecting the need to base themselves on these actions for growth. of a company.
Now read: