Google is the search engine par excellence. Although certain statistics ensure that young people prefer to use TikTok as a search engine before Google, the Mountain View service offers a much more complete experience. One of its most interesting features is that of ‘shards’, and looks like they’re getting a pretty big facelift soon.
Although you may have already taken advantage of them, you probably don’t know that this function is presented under the name of ‘snippets’. What are they exactly? These are those results that appear first after a search, and which have an appearance closer to a widget than to a common result. Snippets expanded in 2018, allowing for much more information, and have been one of Google’s most useful features ever since.
However, it seems that these fragments have a problem. While its popularity has grown, have also started behaving erratically. That is, they offer results to questions whose premise is already false, generating confusion. Also, they can give somewhat simplistic answers, and this is where Google introduces its new artificial intelligence.
The changes that are about to come to the Google search engine
The ones from Mountain View they plan to renew the AI that allows Google to understand the searches of its users, and subsequent results. In its official Webexplain that, although the fragments are quite efficient when it comes to giving specific data such as the height of a mountain or the weather and time of an area, the doubts of the users do not stop there.
To do this, they give an example of an expert in mountaineering issues in front of their AI. Google is able to offer a concise and factual answer about the size of a mountain. However, when asking questions like “what should I consider to prepare before going up?”, the expert would be able to offer much more relevant and accurate information.
Now, the service wants to raise its levels of sophistication. To do this, they have presented a technology that they have called Multitask Unified Model, and they expect it to help them answer complex user questions.
With this AI, Google would be able to better dissect your questions. Thus, they could know what you mean, and respond based on a cross-reference system that allows them to offer high-quality results.
No more answers to meaningless questions
Yes, Google has decided to stop answering questions whose premise is false. What do you mean exactly? Just imagine that you have typed in the search engine “When did Snoopy assassinate Abraham Lincoln?”. Automatically, Google will show you a detailed result about the day and place of death of the American figure. Nevertheless, Does it make sense to give the answer if Snoopy was not the one who committed the act?
For this reason, to avoid misunderstandings, Google will stop displaying answers to questions that are wrongly posedand it will start progressively.
Likewise, the hints and warnings system will see an improvement, delivering more relevant results when users ask questions incorrectly. This way, Google will let you know that it has an answer that it fully trusts, but it might be slightly different from what you asked in the first place.