Currently there are 4 thousand 620 million users in networks.
Social networks are a great showcase for brands and their products.
52 percent of B2C customer interactions are now digital.
With the advent of the internet, the world changed and this transformation has been more marked in recent years in all industries. A recently published study revealed that good digital customer management strengthens sales.
The use of the digital world continues to be important, and according to a report by We Are Social and Hootsuite, it revealed that there are currently 4.620 million network users, which represents a year-on-year growth of more than 10 percent. .
The same source highlights that the number of users of social networks now equals more than 58 percent of the total population of the world.
With all these data, it is possible to mention the benefits that a brand can have for having a presence in the digital world, and according to the Mexican Internet Association (Amipci), the association adds that nine out of ten Internet users access a social network and are registered on average in four accounts, among the main Facebook with 95 percent, YouTube with 60 percent and Twitter with a share of 56 percent, which translates into a showcase of presence for companies on these platforms, since that with the mentions and shares you also gain advertising without paying.
Digital management and sales
This 2023, there are already various publications that show how the digital management of companies has become a great tool to reach the sales of their products.
In this sense, a study by Twilio (NYSE: TWLO) revealed that, in an environment of limited resources and economic uncertainty, investment in digital customer acquisition increased brand revenue by 90 percent on average, compared to 70 percent from last year.
The research, which was named the State of Customer Engagement Report, found that, in an environment of limited resources and economic uncertainty, investment in digital customer engagement increased brand revenue by 90 percent on average, compared to 70 percent. cent last year.
On Mexican soil, the study highlighted that 52 percent of interactions with B2C customers are now digital, above the global percentage of 57 percent.
“88 percent of Mexican brands increased investments in digital customer interaction in 2022 and saw revenue increase by 90 percent. And in the next three years they expect to more than double their investments in digital interaction in the next three years”, explains the research.
The study, which is based on a survey of more than 4,700 B2C leaders in key industries around the world, indicated that effective customer engagement is important today, as it strengthens the ability of brands to adapt to changing changing market conditions and evolving consumer preferences.
“Customer engagement leaders report increased customer retention, conversion, and long-term loyalty, while 61% of Mexican companies report that investing in digital customer engagement improved their ability to meet the changing needs of customers,” he adds.
In conclusion, in these times consumers want a faster transition, so the frustration of these people with inconsistent digital experiences are highly criticized and they may even prefer other brands that do have a good presence on these sites.
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