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More than 40 percent of Mexican consumers claimed to have made purchases of second-hand clothing, footwear, and other accessories during 2020.
It is estimated that, by 2025, the value of the second-hand clothing market will be 75,000 million dollars.
Currently, the annual salary of a so-called “godín” is $78,200 pesos on average and $6,067 pesos per month.
On the occasion of the Christmas inn of the company where she works, a young “godín” decided to go to the bale (the second-hand market) and build her outfit, in order not to spend more than necessary on a garment that, she assures , will only use once.
The topic of Christmas posadas and/or parties is one of the most discussed in each of the social networks available on the market, with TikTok being, without a doubt, the platform that has been most present.
This is not new, because in recent years the Chinese social network has established itself in the taste and consumption habits of young people, as demonstrated by a survey conducted by the Pew Research Center.
Under this context, Globalwebindex reports that the platform developed by ByteDance has a greater presence among users between 18 and 38 years of agethat is, between millennials Y centennialsmaking it clear that the present and the future belong to TikTok.
Today, we are talking about one of the social networks that everyone wants to emulate and some have even done so, as happened with Instagram and its “Reels”, and YouTube with “Shorts”, a strategy that corresponds to significant growth compared to to short video platforms.
That is why it is not surprising that the conversation today focuses on what is shared on TikTok, whether it is on the occasion of the Soccer World Cup, Christmas, New Year’s Eve or the traditional posadas of the holiday season.
“Godín” goes to the bale and prepares an outfit for a Christmas inn
Within the so-called “youth jargon”, the term “godín” is one of the most popular and representative, especially among those known as “chilangos”.
In general, when speaking of “godín”, the focus is placed on a group of employees who carry out office activities (also called “office workers”), who, according to what the Talent.com site shows, they enjoy an annual salary of $78,200 pesos on average and $6,067 pesos per monthand they are so young millennials What centennials those who most adhere to this type of work.
So, at Christmas and New Year’s Eve, it is very common for various companies to have a posada among employees and now, with the wide window of social networks, it is very possible to find out about cases of all kinds.
To mention an example, a young “godín” used her TikTok account to make it known that, in order not to make a huge expense on a garment that, she assures, she will only wear once, she decided to go to paca clothing and build her “outfit” for the Christmas inn of the company where she works.
@planbviajero Looking for ugly sweater for the Christmas posada #dailyvlog #searching #uglysweaters #Hostal #bale
For years, the second-hand market has been showing a significant boom and popularity among Mexican consumers, especially among young people. This is demonstrated by a survey carried out between March and April of last year, which details that 42 percent of the population of the so-called Generation Z (between 18 and 24 years of age) and the millennials (between 25 and 37 years old) He claimed to have made purchases of second-hand clothing, footwear and other accessories during 2020.
Social networks even show more and more how the second-hand market has a great preference among consumers, who are in search for purchasing alternatives so as not to cause so much damage to the environment, thus reducing the amount of waste and promoting the development of the circular economy.