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Givenchy’s appearance at Sam’s is reminiscent of brands like Pierre Cardin, the creator of Prêt-à-porter, who went from being iconic fashion firms to licenses sold in Suburbia.
The idea of selling Givenchy clothes in price clubs seems to disappoint in the interest that it has in the consumer of the value that it places on certain brands.
The fact of being able to buy expensive clothes now with a Sam’s membership, reminds us of the temporality that exists in certain chains, before fashion products that become licenses.
Givenchya brand traditionally associated with the segment of expensive clothescan now be acquired with a membership of Sam’s Clubas shown by a disappointed consumer within his Tiktok account.
The idea of buying clothes, from who was considered one of the men with the greatest European lineage who entered the luxury industry, Hubert de Givenchyat prices of membership of a price club, lled Diego Chapa to complain about the appearance of garments with this exclusive label inside a Sam’s.
@diegochapa01?♬ original sound – Diego Chapa
A simple Google search reveals that Ratti is the Italian company that owns the license for Givenchyname with which clothing is manufactured in large volume for sale in these large stores.
What Givenchythere are various brands that have established actions that greatly determine the ability of a brand to sell in the market within stores such as Sam’sespecially when fundamental activities have been established within it, such as the migration of a luxury brand to a massive category and there are very painful cases that demonstrate this commercial capacity of a firm that went from creating even fundamental concepts among the exclusive fashion industry, to becoming a name for polyester shirts.
commercial audacity
The commercial value of brands grows more and more in the marketat least that is the logic of every body, whether living or private, however, many brands have gone from being icons to painful cases of massive sales by becoming licenses.
• Fashion licenses in the retail market have seen high-cost brands switch to cheap options that have detracted from their image •
Calvin Klein and Donna Karan are examples of these metamorphoses of great brandswho went from being legends on the catwalks to becoming make-up names in a significant number of garments sold in department stores, discount stores and supermarkets.
Other disappointments, at least that is what the consumer has described when seeing how they go from being a refined French fashion house to the label of a line of polyester shirts is Pierre Cardin, who is considered the father of Prêt-à-porter and that is now found in any number of garments, it is a business case that does not disappoint, on the contrary, it reminds us how companies dedicated to exploiting recognized brands in clothing licenses work, turning the experience that they previously detonated into mind. of the consumer, in clothing that can now be purchased at a price club.
